Social Media Content Creator

Designer – Creative Services – Senior (Social Media Content Creator)

As part of the in‑house creative team, this role is responsible for concepting and crafting innovative and strategically driven reels, stories, Tik Tok videos, etc. for both the organic and paid markets. This role will tap into current trends, understand the difference between Tik Tok and Instagram, and will have an infectious passion for social media, both professionally and personally.

Using shown talent and consistent strategic and conceptual thinking, this role will communicate our brand message in a fresh, forward‑thinking way across all social media platforms, supporting the development and execution of social content.

• Content creation across IG and Tik Tok, social media concepting, taking videos/photos in‑store and keeping current with trends across social media.
• Be hands‑on and work in a collaborative environment.
• Complete specific requests based on monthly, weekly, and daily briefs from partners amid a growing and dynamic business and social media landscape.
• Communicate our brand message in a fresh, forward‑thinking, platform‑specific way across all social media platforms.
• Support the development of breakthrough content and design consistent with the Client brand strategy and brand guidelines to drive traffic and transactions in store and online.
• Work with a team of creative managers, designers, and writers; collaborate with project management to effectively meet project objectives, schedules, and deadlines.
• Receive constructive, business‑driven feedback and adapt content accordingly and in a timely manner.
• Local travel required (transportation not provided).

• 8+ years as a designer and related work experience.
• 3 years in social media and/or editing.
• BA in Graphic Design, Photography, Media, Communications, or similar degree (required).
• Understanding of the algorithm for both Instagram and Tik Tok (required).
• Proficient in Adobe Creative Suite:
  Photoshop (required), Premiere Pro and/or After Effects (one of the two required).
• Proficient in Cap Cut or Splice (one of the two required).
• Sincere interest in content creation and fashion.
• Passion for and proficiency in social media platforms.
• Proven talent.
• Portfolio showcasing examples of relevant assets, including:
  • Video content.
  • Various types of content: IG story frames, carousels, Reels, Tik Tok videos capitalizing platform trends.
  • Links to personal Instagram/Tik Tok platforms.
• Skilled at photography and video on iPhone.
• Understanding of typography.
• Intelligent thinking, strong organizational skills, and accuracy.