Senior Email Developer – Salesforce

• enhance, expand, and support our systems that deepen our relationship with millions of our customers

• use data to plan and execute personal, relevant, and timely promotional, service and regulatory email communications

• serve as Fidelity’s Center of Excellence on current and emerging practices and technologies that power our customer obsessed email marketing programs.

• responsible for ongoing process documentation, training, troubleshooting, problem solving on our Salesforce Marketing Cloud, email platform.

• apply your Salesforce Marketing Cloud expertise to help the team to continue to innovate and increase efficiency

• Multiple years of Advanced Front-End HTML and CSS coding experience, specifically in Email
• Email service platform provider (ESP) knowledge, systems, information technology a plus (specifically Salesforce Marketing Cloud, Salesforce Sales Cloud, Adobe Target)
• Experience with one or more of the following areas: digital production, Mar Tech, marketing, and/or creative highly desired
• Email Development subject matter expert with experience building emails, automations, and journeys in Salesforce Marketing Cloud
• Proven knowledge of how to solve for Complex dynamic content scenarios
• Use of shared templates, scripts, and content
• Cross Email client rendering issues such as Dark Mode, Outlook-specific limitations, and Embedded Video Player compatibility and capabilities
• Experience contributing to release management processes and production installs
• Execute email campaigns utilizing email marketing best practices to create and code interactive experiences to support business initiatives.
• Clear understanding of impact to a firm’s reputation if they are flagged by blacklisting groups
• SQL Query experience is a plus.
• Excellent communication skills required
• Curious and intellectually honest. Dedication to continuous growth, development, and improvement
• Enjoy tracking, triaging, and solving issues in real-time
• Strong attention to detail and methodical thinking
• Entrepreneurial and agile mentality, with a bias towards action
• Passion for training and upskilling others

Demonstrates expertise in Salesforce Marketing Cloud for email development, including building emails, automations, and journeys, while applying advanced HTML and CSS coding skills. Strong focus on email marketing best practices, problem-solving, and continuous improvement in customer engagement strategies.

• Salesforce Marketing Cloud Expertise
• Advanced HTML and CSS Coding
• Email Development Subject Matter Expert
• Email Marketing Best Practices
• SQL Query Experience

• Advanced HTML Coding
• Advanced CSS Coding
• Email Development
• Email Automation
• Dynamic Content Management
• Email Campaign Execution
• Release Management Processes
• SQL Query

• Excellent Communication Skills
• Attention to Detail
• Curiosity and Intellectual Honesty
• Problem Solving
• Agile Mentality

• Email Service Platform Provider
• Digital Production
• Mar Tech
• Creative
• Email Client Rendering Issues

• Salesforce Marketing Cloud
• Salesforce Sales Cloud
• Adobe Target