Director of Audience Strategy and Community Engagement

Director of Audience Strategy and Community Engagement

Director of Audience Strategy & Community Engagement

The Mahaiwe Performing Arts Center is the leading presenter of dance, music, theatre, opera, film, and educational programming in the southern Berkshires. Housed in a lovingly restored 1905 historic theater and a nearby flexible venue, both in the heart of Great Barrington, Massachusetts, the Mahaiwe brings world-class performing arts to its community at accessible price points and serves as a cultural anchor for the region.

Full-Time/Exempt

Reports to:

Executive Director

Supervises:
Marketing & Communications Manager, Box Office Manager, House Manager, Education & Community Engagement Manager

Salary Range: $85,000 – 90,000/year

Benefits: 100% individual health care, dental, vision, short- and long-term disability, and life insurance; paid sick, personal, holiday, and vacation time; 3% matching retirement contribution; complimentary tickets; stimulating work environment; and work that makes a difference

Innovate and establish strategic direction and monitor progress for all owned, earned, and paid channels, including digital / social media, e-marketing, press communications, advertising, and promotion, to improve brand position and increase earned revenue

Develop compelling storytelling that reflects the Mahaiwe’s mission and brand voice and transcends any single experience

Foster consistent messaging and experiential design across all touchpoints

Lead audience acquisition and retention campaigns

Identify and manage earned revenue growth opportunities, including but not limited to feedback mechanisms, co‑promotions, group sales, promotional events, and visitor areas

Collaborate with the Director of Advancement on strategy, execution, and analysis of donor and campaign communications

Collaborate with the Programming team to connect audience motivations and growth opportunities to season planning

Utilizing customer experience mapping, design a cohesive, audience experience – from initial contact through post‑event – that is welcoming, accessible, and memorable

Develop initiatives that build audience loyalty and curiosity

Ensure mechanisms are in place to track and respond to audience feedback to continuously improve the patron experience

Oversee CRM strategy and administration, leveraging patron data to inform engagement, retention, and revenue goals

Develop and lead a strategic engagement program

Strengthen collaborative relationships with community organizations, schools, and civic groups across the Berkshires and neighboring communities

Design and implement outreach strategies that expand the Mahaiwe’s reach to underserved and underrepresented audiences

Guide each revenue‑generating area to develop robust data‑driven business plans

Direct four departmental managers in achieving defined goals and meeting annual targets

Co‑create and monitor annual expense budgets for areas of oversight

Ensure that departments are working collaboratively with all parts of the organization

Answer for bottom‑line earned revenue of $1M or more annually

Create and present reports to the Board of Directors, as requested

As a member of the senior management team, contribute to strategic thinking and long term planning for the organization as a whole

Uphold and embody the Mahaiwe’s policies and efforts in workforce diversity, safety, and sustainability

Effectively promote a culture of high performance and continuous improvement that values leadership, collaboration, learning, trusting relationships, and quality

Contribute to a welcoming, respectful, and inclusive working environment

Any other duties that reasonably arise to fulfill the objectives of the Mahaiwe

A driving interest in the performing arts and enthusiasm for the mission of the Mahaiwe Performing Arts Center, including its commitment to community access

5+ years of proven experience managing and motivating a team

5+ years of quantifiable success implementing strategy for brand position and/or customer…