Area Sales & Service Manager

PURPOSE

The Area Sales and Service Manager defines what Bank Five stands for by embodying a Human, Steadfast, and Dynamic approach. This field-based leadership role is responsible for strengthening sales performance, service consistency, operational integrity, risk management, teammate development, and customer experience across assigned branches. This role is primarily field based, with approximately 80% of time spent on-site in assigned branches. This position is not structured as an office based role and requires regular in-person presence to support branch performance, coaching, and operational execution.

The role translates Retail Banking strategy into consistent branch execution by providing visible leadership, structured performance management, and practical support across multiple locations. The Area Sales and Service Manager helps build a customer- and teammate-centric culture, deepens relationships, supports growth, and reinforces a One Bank mindset through strong cross-department collaboration.

• Provide leadership, guidance, coaching, and performance oversight to assigned branch managers and their teams across the area.
• Spend the majority of working time in the branches through scheduled branch visits, side-by-side coaching, structured consultations, and follow-up on performance action plans.
• Reinforce consistent execution of Bank Five sales, service, operational, risk, and customer experience expectations across all assigned locations.
• Observe branch routines, customer interactions, lobby leadership, outbound calling, referral behaviors, and daily management practices; provide timely, practical feedback that strengthens branch results.
• Partner with branch managers to identify obstacles, develop action plans, and ensure accountability for measurable improvement.

• Drive sales production across the area by implementing and reinforcing sales strategies, referral behaviors, pipeline management, and relationship-deepening practices.
• Coach managers and branch teammates on consultative conversations, prospecting, outbound calling, business development, and referral opportunities that benefit the customer and grow the Bank.
• Participate in and support business calls, community engagement, local networking, and branch-led business development activities.
• Use performance data, market observations, customer feedback, and branch-level activity to identify opportunities for growth, retention, and customer access.
• Hold delegated approval authority for rate matching and account opening exceptions within policy guidelines, enabling timely decision-making to retain and win client relationships while maintaining risk and compliance standards.

• Champion a customer-first culture by modeling and reinforcing consistent, high-quality experiences across all assigned branches.
• Promote accountability, teammate engagement, and continuous development through visible coaching, recognition, clear expectations, and follow-through.
• Serve as a role model for change by supporting adoption of technology, products, process improvements, and alternate delivery channels.
• Encourage a collaborative, solutions-oriented environment that supports customers, teammates, and business partners.

• Coach, develop, and support branch managers and branch teammates to strengthen leadership capability, sales execution, service delivery, operational discipline, and career readiness.
• Provide ongoing performance feedback to branch managers and partner with leadership and Human Resources as needed on development plans, staffing needs, and accountability measures.
• Facilitate area meetings, branch huddles, and best-practice sharing to recognize success, address opportunities, and align teams around goals.
• Support recruitment, onboarding, retention, and succession planning efforts for assigned branches in partnership with appropriate leaders.
• Facilitate structured monthly meetings for each role group, including Branch Managers, Assistant Branch Managers, and Universal Bankers, to reinforce expectations, share best practices, review performance, and drive consistent execution across all branches.

• Promote a One Bank mindset by strengthening partnerships with Retail, Small Business, Lending, Investment Services, Operations, Compliance, Marketing, Training, and other departments.
• Coordinate with internal partners to improve referral quality, customer outcomes, teammate knowledge, and branch execution.
• Serve as a Bank Five brand ambassador through active involvement in community events, organizations, branch outreach, and business development activities.

• Provides leadership, coaching, performance oversight, and direction to assigned branch managers and branch teams within the area.
• Partners with branch managers to ensure consistent coaching,…