Channel Events Specialist

Job
-0064

Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.

We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an employer that complies with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.

The Barracuda Marketing team is looking for an Event Specialist. Are you detail‑oriented, with a bias toward action and a passion for process? Do you have a passion for bringing brands to life through events? The individual in this role is responsible for the coordination and management of Barracuda’s participation in a variety of hosted and channel industry events globally. The ideal candidate is a motivated self‑starter who excels at juggling multiple priorities, solving problems on the fly, and collaborating as a reliable and enthusiastic team player.

• Assist in managing our global events calendar, budget and help project manage all associated plans and details related to our events.
• Help identify and evaluate new opportunities for industry engagement through trade shows, conferences, community events, and strategic partnerships.
• Assist in the coordination of our participation in trade shows globally and other industry events, virtual and in‑person company‑hosted events.
• Contribute creative and cost‑effective recommendations to amplify our brand at events and drive meaningful engagement with key audiences.
• Work cross‑functionally with partner marketing teams to ensure leads make their way to the appropriate teams for prompt follow‑up.
• Liaise with global marketing teams ensuring clear understanding of event deliverables and logistics needed.
• Travel as needed and attend in‑person events in the US and Canada, supporting successful execution of events carried out by colleagues, ensuring pre‑, during‑, and post‑event expectations are met and operations run smoothly.
• Manage event operations end‑to‑end: booth selection, staff scheduling, shipment tracking, swag orders, and vendor coordination.
• Work with our Brand Team to ensure messaging displayed at events aligns with brand‑approved messaging.
• Collaborate with Channel Marketing Team on To‑Partner and Thru‑Partner events to maximize impact of "live" engagements.
• Provide monitoring and analysis on events performance with an eye toward continuous optimization.

• 3+ years of B2B event planning experience (or equivalent demonstrated experience). Experience in the Channel is a nice to have.
• Experience with virtual events, live streams, webinars, simulive experiences, and other online event formats.
• A strong understanding of and commitment to creating branded experiences, not just logistical support.
• A bias toward action – comfortable juggling multiple priorities and tight timelines in a fast‑paced setting.
• Quick learner with a proactive mindset and the ability to work independently while staying collaborative.
• Demonstrated experience working cross‑functionally with marketing, sales, and external vendors.
• Detail‑oriented problem‑solver with a “can do” attitude.
• Friendly, enthusiastic, and professional with team members, management, and clients.
• Knowledge of Salesforce, Marketo, registration and webinar platforms (Zoom preferred).
• Willingness to travel for in‑person event support (approx. up to 40%).
• Proficiency with AI tools to enhance planning, content creation, data insights, and attendee engagement.

A team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility – there are many opportunities for cross training and the…