Marketing Specialist

Greenwood Industries is a leading provider of custom building envelope solutions. For more than 30 years, the company has delivered commercial roofing, architectural metal fabrication, waterproofing, masonry, and maintenance services for complex exterior building systems.

With 15 locations throughout the Northeast, Greenwood is recognized by Roofing Contractor Magazine as one of the top 10 commercial roofing contractors in the United States. The company has also earned numerous industry awards for craftsmanship and performance.

As Greenwood continues to expand its capabilities and regional reach across complementary exterior building services, it offers rewarding and challenging career opportunities with strong potential for professional growth.

Marketing Specialist to support marketing initiatives, assist with content creation, campaign execution, and brand management. This role will work closely with the VP of Marketing & Corporate Communications and other teams to help implement marketing strategies that enhance brand awareness, customer engagement, and lead generation. This role is five days in office in Worcester, MA.

• Assist in the development and execution of marketing campaigns across digital, print, and social media channels.
• Coordinate email marketing efforts, including content creation, scheduling, and performance tracking.
• Support marketing automation efforts by managing CRM data and campaign workflows.

• Help maintain a consistent brand voice across all platforms.
• Assist in creating and managing content for social media, websites, blogs, and email newsletters.
• Work with external vendors and designers to develop marketing materials, including brochures, presentations, and advertisements.

• Assist in the planning and execution of trade shows, conferences, and company events.
• Coordinate sponsor ships, event logistics, and promotional materials.
• Help draft press releases and media outreach communications.

• Conduct competitive research and track industry trends.
• Monitor and report on marketing campaign performance metrics.
• Assist in compiling data for marketing reports and presentations.

• Maintain and update the marketing calendar to ensure timely execution of campaigns.
• Organize and manage the company’s digital asset library (logos, photos, marketing collateral).
• Support the Director of Marketing with administrative tasks, including scheduling meetings and coordinating with vendors.

• 2-4 years of experience in marketing, communications, or related field.
• Strong understanding of digital marketing, social media, and content creation.
• Excellent writing, editing, and proofreading skills.
• Strong organizational skills with the ability to manage multiple projects.
• Proficiency in Canva, Adobe Creative Suite, or other design tools is a plus.
• Basic knowledge of Google Analytics and marketing performance tracking.

• Experience in B2B marketing, construction, or related industries.
• Experience with email marketing platforms (e.g., Mailchimp, Hub Spot) and CRM tools.
• Familiarity with SEO, PPC, and website management is a plus.
• Familiarity with marketing automation and analytics tools.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this position.

• Medical Coverage through Blue Cross Blue Shield with No Deductible
• 401(k) Retirement Plan with Company Match
• Generous Paid Time Off – Vacation, Sick, and 10 paid company holidays
• Company-Paid Short-Term and Long-Term Disability Insurance
• Comprehensive Blue Cross Dental and Vision Insurance
• Pre-Tax Flexible Spending Accounts (FSA)
• Employee Assistance Program (EAP)

The salary and benefits represent what is expected for this role at the time of posting. Compensation offered may be influenced by a variety of factors including work experience, qualifications, industry experience, market and business considerations, and internal equity, among other factors.

Greenwood Industries is an Equal Opportunity Employer. We consider all qualified applicants for employment regardless of race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.