Product Marketing Manager, Education

Passion, excitement & global collaboration are all core to what it means to be a Fly Mate. At Flywire, we’re on a mission to deliver the world’s most important and complex payments. We use our Flywire Advantage – the combination of our next-gen payments platform, proprietary payment network and vertical specific software, to help our clients get paid, and help their customers pay with ease – no matter where they are in the world.

Flywire is a global payments enablement and software company, founded more than a decade ago to solve high‑stakes, high‑value payments in higher education. We’ve since scaled into new regions and industry verticals and expanded our product offerings to deliver meaningful value to our clients around the world.

Today we support more than 5,100 clients across the global education, healthcare, travel & B2B industries, with diverse payment methods across 240 countries & territories and more than 140 currencies.

With over 1,200 global Fly Mates, representing more than 40 nationalities, and in 12 offices worldwide, we’re looking for Fly Mates to join the next stage of our journey as we continue to grow.

As Flywire continues to scale its Education software and payments platform, Product Marketing plays a central role in how we turn product capability into market impact.

This role sits at the intersection of Product and Go to Market. The focus is straightforward: make our solutions easy to understand, easy to sell, and clearly differentiated. You will shape how we position our products, how we go to market, and how we enable teams to win. The output shows up in pipeline quality, conversion, and revenue.

You will connect product strategy, customer insight, and commercial execution. That means sharpening our story, targeting the right customers, and ensuring consistency across every touchpoint. It also means bringing real feedback from the field back into how we evolve both messaging and product direction.

• Define clear, differentiated positioning and value propositions for our Education solutions
• Own Ideal Customer Profiles and buyer personas grounded in customer and market insight
• Translate complex software and payments capabilities into simple, compelling narratives
• Ensure consistency across Product, Marketing, and Sales

• Lead go to market strategy for launches, releases, and commercial initiatives
• Partner with Product to turn roadmap into market‑ready messaging and materials
• Drive coordinated execution across Sales, Marketing, and Partnerships
• Continuously refine approach based on performance and feedback

• Build and maintain high‑quality enablement materials including decks, battle cards, demos, and value narratives
• Equip Sales and Relationship Management teams to position and sell effectively
• Partner with Sales and Rev Ops to improve win rates, deal quality, and conversion
• Support deal strategy in competitive situations with clear articulation of value

• Synthesize customer feedback, win‑loss insights, and field input into actionable direction
• Build a strong understanding of buyers, market dynamics, and competition
• Feed insights back into positioning, targeting, and product decisions

• Use AI to improve speed and quality across content, messaging, and research
• Experiment with workflows that increase productivity and scalability
• Help shape how the team incorporates AI into day‑to‑day execution

• At least 5 to 8 years of B2B product marketing experience across SaaS, payments, fintech, or similar environments
• Proven track record owning positioning, go to market launches, and enablement with clear ties to pipeline, conversion, and revenue
• Strong commercial and product instincts, with a clear understanding of B2B buying cycles and enterprise sales motions
• Ability to translate complex products into simple, compelling value propositions that resonate with buyers
• Comfortable operating cross functionally and partnering closely with Product, Sales, and broader commercial teams
• Hands‑on experience using AI in day‑to‑day…