Marketing Activation Associate

Job Title:

Sales Activation & Enablement Associate

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

The Sales Activation & Enablement Associate supports and optimizes outbound sales outreach strategy for the Group Segment Marketing team, serving as a key partner to both Group Marketing and Sales Development stakeholders. This role develops audience‑specific outbound messaging, SDR enablement materials, and activation strategies to improve prospect engagement, meeting conversion, and downstream pipeline performance across the Group business.

This position requires a highly collaborative, analytical, and creative marketer who is passionate about messaging strategy, experimentation, and performance optimization. The ideal candidate is an exceptional communicator who enjoys partnering cross‑functionally, leveraging data to inform decisions, and testing innovative approaches—including AI‑driven solutions—to enhance personalization, scalability, and engagement. Success will be measured by improving key funnel conversion metrics, such as account‑to‑meeting rates, meeting‑to‑gross add rates, and prospect engagement metrics (clicks, positive replies, meetings booked).

The Group Segment Marketing Team owns the Group go‑to‑market strategy for healthcare organizations between 6‑275 MDs. The team works closely with Sales stakeholders and Marketing partners to grow Group pipeline and bookings through tactics such as web and paid media, lead generation partnerships, outbound activations, industry events, sales outreach & enablement, active pipeline deal support, and customer growth marketing.

• Draft SDR outreach content—including emails, call scripts, Linked In messaging, and related enablement materials—for each new logo, audience‑specific outbound activation deployed by the Group Marketing team.
• Develop compelling sales development messaging strategies tailored to key Group buyer personas, audience sub‑segments, specialties, and current vendor landscapes.
• Determine the right messaging and content approaches to maximize prospect engagement, increase positive reply rates, and drive meetings booked.
• Conduct A/B testing across messaging, cadence structure, timing, and personalization strategies to continuously optimize outreach performance and conversion outcomes.
• Innovate with AI‑driven tools and workflows to improve SDR outreach efficiency, personalization, scalability, and testing capabilities.
• Monitor and analyze the performance of Marketing‑prescribed SDR outreach, including engagement metrics, meeting conversion rates, downstream funnel impact, and audience‑specific trends.
• Work closely with Group Marketing leadership to provide data‑driven recommendations to optimize outbound activation performance and improve account‑to‑meeting and meeting‑to‑gross add conversion rates.

• Act as a key liaison between Group Marketing and SDR leadership teams to ensure alignment on marketing messaging and tactics, prospect trends, business priorities, and prospecting strategies.
• Lead a recurring weekly meeting with SDR leadership focused on activation readiness, messaging feedback, outreach performance, and enablement opportunities.
• Gather and synthesize feedback from SDR leaders and individual SDRs to continuously improve messaging resonance, SDR adoption, and activation effectiveness.
• Partner with the Email Marketing team and the Group Upper Funnel Programs Manager to ideate, develop, and execute nurture streams for key Group audiences.
• Support nurture strategy development by identifying effective content, sequencing, messaging, and engagement opportunities designed to increase buyer engagement and conversion.
• Collaborate cross‑functionally to ensure nurture content aligns with broader Group Segment marketing priorities and messaging strategies.
• Work closely with Group Marketing leadership to support execution of proprietary events for engaged Group prospects and customers, including development of recruitment materials, coordination of attendee research, and…