Social Media Strategy Manager

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

This is not just a posting role. This person is the strategist, the creator, the publisher, the analyst, and the channel expert. You'll set the calendar, make the graphics, write the copy, read the data, and adjust on the fly. You'll know the difference between what lands on Linked In and what belongs on Instagram. You'll be comfortable in a regulated industry, fluent in governance and compliance, and relentless about engagement.

You’ll sit inside a high-performance content marketing team and own social as a function — supporting campaigns, always‑on publishing, event activations, employee advocacy, and the brand’s real‑time presence across every major platform. You’ll operate with meaningful autonomy and move fast, working within a strategic framework set by marketing leadership and in close coordination with campaign and content teams.

athenahealth’s Content Marketing team drives awareness, trust, and consideration for one of healthcare’s most important technology platforms — and we’re looking for a social media strategist who owns the function end to end.

• Own and maintain a rolling editorial calendar across Linked In, Instagram, Facebook, X, and You Tube — with platform‑specific content strategies for each
• Develop and execute social media strategies for campaigns, product launches, events, and conferences — from annual tentpoles like HIMSS to quarterly GTM moments — working within strategic direction set by marketing leadership
• Coordinate campaign planning and cross‑functional work streams in , keeping social deliverables visible and on track across the content engine
• Build and enforce social media policies and governance frameworks in partnership with Legal, Compliance, and Communications
• Lead social listening and competitive monitoring — translating signals into strategic adjustments and content opportunities
• Drive employee advocacy programs, helping internal stakeholders amplify content and build personal brand presence on Linked In
• Support athenahealth’s executive thought leadership presence on social platforms
• Create platform‑native content independently — copy, static graphics, short‑form video, carousels, and stories — without requiring design support for every post
• Produce and edit short‑form video content using tools such as Cap Cut, Adobe Premiere, or equivalent — including conference coverage, product moments, and campaign creative
• Use AI tools to accelerate ideation, drafting, and repurposing — while maintaining a sharp editorial eye and ensuring every post sounds distinctly athenahealth, not generically machine‑written
• Manage agile, real‑time posting for breaking news, event coverage, and engagement moments — boots on the ground at key conferences when needed
• Operate Sprout Social end to end: scheduling, publishing, bot configuration for messaging workflows, escalation routing, and inbox management
• Manage digital asset storage and retrieval using Bynder DAM — tagging, organizing, and surfacing assets for the broader team
• Maintain brand voice, visual identity, and tone consistency across all channels at all times

• Define, track, and report on KPIs across engagement, reach, follower growth, and lead generation — connecting social performance to pipeline and business outcomes
• Run A/B tests on content formats, posting times, copy, and creative to continuously optimize performance
• Build and own monthly and quarterly social performance reports for marketing leadership
• Use data to make the case for budget, channel investment, and strategic pivots
• Collaborate closely with content, brand, product marketing, and communications teams to align social with the broader content engine
• Partner with Marketing Operations on UTM tracking, campaign tagging, and attribution
• Coordinate with PR and Government Affairs on sensitive topics, regulatory moments, and crisis communications protocols
• Support the broader content marketing team on campaign launches, event…