Director, Global Strategic Marketing

Make a global impact—join Repligen. We’re united by a mission to inspire advances in bioprocessing as a preferred partner in the production of biologic drugs that improve human health worldwide.

No matter your role or background, at Repligen, you will play a key part in shaping some of the most innovative and life‑changing therapies in the world. We foster a culture of purpose, collaboration, and shared success—where every voice matters and every contribution drives progress.

Our mission is to inspire advances in bioprocessing as a trusted partner in the production of biologic drugs that improve human health worldwide. Focused on cost and process efficiencies, we deliver innovative technologies and solutions that help set new standards in bioprocessing.

Repligen is seeking a Director of Strategic Marketing to lead global marketing strategy for the Chromatography business unit, including resins and pre‑packed columns. This role is responsible for translating business strategy into high‑impact, demand‑generating marketing programs that drive customer preference, accelerate adoption, and deliver measurable revenue growth. As a strategic leader and player‑coach, this individual will operate at the intersection of commercial, product, and technical teams—owning market positioning, integrated campaign execution, and lifecycle marketing.

A critical component of this role is the adoption and advocacy of AI‑driven marketing capabilities to enhance speed, scale, personalization, and overall marketing effectiveness. This role is expected to model our Leadership Behaviours—Integrity &Compliance, Customer Focus, Collaboration, Courage, Team Empowerment, and Accountability &Results—in all aspects of work.

Own the development and execution of global marketing strategies and annual plans for the Chromatography portfolio. Translate business objectives into multi‑channel demand generation programs that drive pipeline growth, customer acquisition, and revenue. Define and evolve market positioning, segmentation, and value propositions to strengthen Repligen’s leadership in biologics production.

Champion the integration of AI across marketing workflows—including content generation, campaign optimization, customer segmentation, and performance analytics. Leverage AI tools to significantly increase content velocity, personalization, and campaign efficiency while maintaining scientific accuracy. Act as a change agent to drive adoption of AI within the marketing organization, establishing best practices and scalable processes.

Lead deep analysis of market trends, customer needs, competitive dynamics, and total addressable market. Translate insights into actionable strategies that inform product positioning, campaign development, and commercial priorities.

Develop and execute integrated, multi‑channel marketing campaigns across digital, technical, and field channels. Oversee creation of high‑quality, scientifically sound content (technical collateral, digital assets, video, web, email) aligned to each stage of the customer journey. Ensure messaging clarity, consistency, and differentiation across all touchpoints.

Partner closely with Product Management, Commercial, Applications, and Marketing teams to align on strategy, execution, and performance. Collaborate with internal and external stakeholders to generate technical data and translate it into compelling customer‑facing content. Lead and develop a small team (1 direct report), while influencing across a global, matrixed organization.

Own marketing KPIs and budget, ensuring strong ROI and alignment with business objectives. Utilize advanced analytics and AI‑driven insights to continuously optimize campaign performance and content effectiveness. Report on marketing impact, pipeline contribution, and revenue outcomes to senior leadership.

Bachelor’s degree in Marketing, Business, or related field; MBA or…