Director, Global Digital Campaigns

Nexthink is the leader in digital employee experience management software. The company provides IT leaders with unprecedented insight allowing them to see, diagnose and fix issues at scale impacting employees anywhere, with any applicationor network, before employees notice the issue. As the first solution to allow IT to progress from reactive problem solving to proactive optimization, Nexthink enables its more than 1,500 customers to provide better digital experiences to more than 25+ million employees.

Dual headquartered in Lausanne, Switzerland and Boston, Massachusetts, Nexthink has 9 offices worldwide.

Nexthink is looking for a strategic, AI-first, execution-driven marketing leader to own and evolve our global digital marketing and campaign engine.

This role sits at the center of how Nexthink creates demand, engages priority accounts, activates our core audiences, and turns market interest into measurable pipeline. You’ll own the strategy and execution across global campaigns, digital programs, paid media, campaign journeys, AI-enabled marketing workflows, and performance optimization.

This is not a “manage the calendar and launch the assets” role. It is a growth leadership role for someone who can build the system, inspect the details, challenge the assumptions, and improve how we go to market.

We need someone who can see the forest through the trees but is not afraid to grab a shovel when the work needs to get done. You’ll be expected to set strategy, define priorities, build operating discipline, partner across teams, and drive measurable business impact in a fast-moving, high-accountability environment.

The goal is simple: build a smarter, faster, more effective campaign and digital marketing engine that helps Nexthink create demand, progress pipeline, and strengthen our leadership in Digital Employee Experience.

• Own the global strategy for digital marketing and integrated campaigns across Nexthink’s priority audiences, products, regions, and growth motions.
• Translate company priorities into clear campaign themes, audience strategies, digital programs, channel plans, and measurable outcomes.
• Build a global campaign framework that connects product marketing, demand generation, field marketing, events, content, digital, BDRs, and sales into one cohesive motion.
• Define what good looks like across campaign planning, execution, measurement, optimization, and reporting.
• Push the organization beyond activity-based marketing toward programs that create real account engagement, pipeline progression, and revenue impact.

• Own the digital campaign engine across paid media, search, paid social, retargeting, landing pages, webinars, nurture journeys, content syndication, SEO/GEO, and conversion optimization.
• Develop campaigns that are built around audience needs, buying‑stage intent, and business outcomes, not just internal launch calendars.
• Partner closely with Product Marketing to turn positioning, launches, customer stories, competitive insights, and market trends into compelling campaign narratives.
• Work with Field Marketing and regional teams to ensure global campaigns can be adapted locally without becoming fragmented or diluted.
• Partner with Sales and BDR leadership to ensure campaigns are connected to target accounts, follow‑up motions, and pipeline expectations.

• Lead the practical use of AI across the campaign lifecycle, including research, audience insight, messaging, content development, personalization, campaign QA, experimentation, reporting, and performance analysis.
• Identify where AI can help the team move faster, reduce manual work, improve quality, and scale more effectively.
• Build repeatable AI-enabled workflows that make the team more productive without sacrificing judgment, brand quality, or customer relevance.
• Stay current on how AI is changing search, content discovery, buyer research, digital engagement, and enterprise buying behavior.
• This person should not just be “comfortable using AI.” They should be actively using it to change how marketing work gets done.

• Own campaign and…