Senior Product Marketing Manager

Revenue Cat removes the headaches of building and scaling in‑app subscriptions. Since graduating from YC’s S18 batch we’ve grown into the default monetization platform for mobile: we’re in >40% of newly shipped subscription apps, we process $12B+ in annual purchase volume, and we help everyone from a solo dev in Brazil to the OpenAI mobile team understand and grow their revenue.

We’re a remote‑first crew of 150+, spread across 25+ countries, and guided by values we actually practice:
Customer Obsession, Always Be Shipping, Own It, and Balance. If you want your work to touch hundreds of millions of end‑users (and help the developers behind them get paid), you’ll fit right in.

Revenue Cat helps apps of all shapes and sizes make more money across mobile, the web, and a growing list of other platforms like Roku, Amazon, and even AR through support for Vision Pro. As a result, many different types of users log in and use Revenue Cat on a day‑to‑day basis. Product managers, support reps, lifecycle marketers, user acquisition specialists, data analysts, executives: the list goes on.

Communicating the growing breadth of use cases supported by Revenue Cat in a way that makes sense for all those different types of businesses, apps, and users is a challenge. And that’s where product marketing comes in.

We’re looking for a Senior Product Marketing Manager to join our growing Product Marketing team led by Francie. This role is perfect for someone who:

• Knows APIs and SDKs like their ABCs. Code may not be your craft, but you know how to talk the talk. Software developers are one of our core audiences, and they can smell BS a mile away. You can debug marketing messaging so it resonates with technical audiences, and craft narratives around the 1’s and 0’s that still land with business stakeholders.
• Captains their own ship. You have a strong bias toward action and you’re not afraid to get your hands dirty on execution. Whether it’s juggling strategic and tactical work or navigating shifting priorities, you thrive on autonomy and love making things happen.
• Distills collaborative chaos. You’re comfortable raising your hand and getting what you need from a dynamic and technical organization. Whether it’s nudging engineers for product updates or rallying Sales for customer stories, you can navigate the chaos and advocate for what the GTM org needs.
• Gets excited about the unexpected. At Revenue Cat we take shipping seriously, and are constantly adapting our product and strategies to meet the needs of developers. You see changes in direction and shifts in strategy as an opportunity to flex your creative muscles and learn on the fly.
• Is a little quirky. You love a whimsical side quest and you can see the soft side of software. We pride ourselves in keeping our community on their toes with unique swag, challenges and events. You can play as big a role as you’d like in helping to brainstorm and bring these quirky concepts to life.

• GTM and adoption campaigns: Own key product areas to deeply understand the features we’re launching and the use cases and needs behind them. Craft compelling communication plans both within the organization, and to existing and prospective customers.
• Lifecycle campaign building: Working with our marketing operations team to execute insight‑based lifecycle campaigns to drive adoption, retention and community.
• Web page design and optimization: Translate product messaging and customer understanding into visually compelling and highly converting web experiences with the help of our external web development agency. You’ll chart the vision for the story our website tells and the illustrations, animations and tools we create to convey it.
• Case studies and testimonials: Organizing, facilitating, and translating customer interviews into compelling case studies and testimonials that showcase the value of Revenue Cat.
• Internal enablement: As an expert in your areas of product focus, you’ll empower developer‑facing teams with the resources and training they need to support developers and ensure their success.
• Market insights: Keeping your finger on the pulse of the mobile app…