Product Marketing Manager - Medical

My Client is seeking a highly driven Product Marketing Manager to lead global commercialization and marketing initiatives for innovative medical technology products. This role is responsible for driving product launches, market development, customer education, commercial partner engagement, and product adoption strategies across international markets.

The ideal candidate combines strong medical device marketing expertise with commercial acumen and clinical market knowledge, enabling successful product adoption and sustained business growth.

• Lead new product introductions, including market positioning, segmentation, pricing, and go‑to‑market strategy.
• Develop and execute commercialization plans to drive product adoption and market growth.
• Support equipment, consumable, and accessory product portfolios throughout the product lifecycle.

• Develop and execute strategic marketing plans based on customer, market, and competitive insights.
• Create and maintain marketing collateral, sales tools, and customer-facing materials.
• Drive continuous improvement of digital marketing content and online presence.

• Design and deliver educational programs for customers, distributors, and commercial partners.
• Support product training initiatives and ensure stakeholders are equipped to successfully market and utilize products.
• Partner with key customers and clinical users to encourage adoption and utilization.

• Collaborate with distributors and commercial partners to support local market launches and commercial execution.
• Provide marketing guidance and support to ensure alignment with global strategies.
• Help drive revenue growth through strong relationships and effective channel support.

• Gather market intelligence and customer feedback to identify growth opportunities and future product needs.
• Collaborate with clinical experts and key opinion leaders to support product development and marketing initiatives.
• Monitor industry trends, competitive activity, and emerging market opportunities.

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field.
• 5+ years of product marketing experience within medical devices or other highly technical healthcare products.
• Experience launching products and supporting international commercial markets.
• Experience working with distributors, channel partners, and external stakeholders.
• Strong presentation, communication, and organizational skills.
• Ability to work independently in a fast-paced environment.

• Experience supporting procedural or capital medical equipment.
• Familiarity with clinical studies, product adoption strategies, and regulatory environments.
• Experience working with physician stakeholders and clinical opinion leaders.
• Background in healthcare technology, surgical devices, or other specialized medical markets.