Events & Email Marketing Manager

Overview

The Events & Email Marketing Manager, Graduate Admissions works independently to successfully create and manage up to 300 events per year across multiple locations, domestic and international, and in-person and virtual to support prospective graduate students across Babson’s growing graduate program portfolio. Serving as the primary owner of Graduate Admissions event operations and related communications, this position plays a critical role in shaping the prospective and admitted student experience.

Specifically responsible for independently managing priorities, evaluating outcomes, and implementing improvements to support enrollment goals, enhance engagement, and ensure a high-quality, student-centered experience throughout the admissions lifecycle; and managing the day-to-day operations required for ensuring high-quality and diverse recruiting events as well as email communication with prospective & incoming graduate students, including event invitations and programmatic announcements. Event portfolio includes, but is not limited to, signature recruitment events, welcome events for admitted students, webinars, virtual class visits, visitor programs, and recruiting fairs.

This is an exempt position with the following pay range: $67,766 - $75,296; the role is also eligible for bonuses based on performance and budget.

Babson College offers a comprehensive benefits package for full-time employees working at least 28 hours per week.

• Insurance Coverage
  :
  Medical, dental, vision, group life and long-term disability insurance, business travel accident insurance, and mental health benefits.
• Time Off
  :
  Starting at 3 weeks of vacation annually, 2 weeks of sick time, 1 week of paid family illness time, 6 weeks of paid parental leave, and 12 paid holidays per year. President’s holidays are determined each year.
• Retirement
  :
  Participation in a 403(b) retirement plan with mandatory employee contributions and a 4:1 employer match.
• Additional Benefits
  :
  Wellbeing programs, virtual fitness platform, and employee assistance program.

Event Strategy, Planning, & Execution:

• Independently lead the planning and execution of a comprehensive portfolio of global recruiting events in alignment with institutional recruitment goals and under the direction of senior leadership.
• Oversee end-to-end delivery across in-person, virtual, and on-demand formats, including content development, logistics, timelines, registration process, and promotional strategies.
• Provide day-to-day leadership for all event operations and partner engagement and serve as the primary contact for Graduate Admissions’ events.
• Write compelling event descriptions to drive event engagement.
• Provide day‑of logistical support for virtual events and attend in-person events as needed.
• As new graduate programs are developed and launched, create and execute event and email promotional plans to drive conversions.

Email Marketing Management:

• Lead the day-to-day execution of Graduate Admissions email marketing initiatives in alignment with enrollment goals and under the direction of senior leadership. Develop, write, and deploy candidate email communications including event promotion, ad‑hoc programmatic messaging, and operational announcements.
• Exercise decision‑making authority over copy development to ensure brand consistency and market relevance. Build and maintain emails, data extensions, and audience queries; conduct rigorous quality assurance for targeting and content accuracy; and deploy campaigns. Use available AI tools to craft and refresh email copy as needed.
• Manage the communications calendar to deliver a cohesive, high-quality candidate experience. Maintain a positive and collaborative working relationship with College Marketing.
• Develop and manage lead nurture communication strategies for 3rd‑party event & partnership leads acquired by Graduate Admissions that support engagement and conversion to contacts.

Strategic Collaboration & Market Responsiveness:

• Collaborate with the Graduate Admissions Senior Leadership team to support and execute the annual recruiting events strategy.
• Analyze and incorporate data from available AI tools to create…