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Director, Marketing (Rx and OTC)

Job in Fall River, Bristol County, Massachusetts, 02720, USA
Listing for: Clicktherapeutics
Full Time position
Listed on 2026-08-04
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Marketing Strategy, Marketing Communications, Marketing Management
Salary/Wage Range or Industry Benchmark: 150000 - 220000 USD Yearly USD 150000.00 220000.00 YEAR
Job Description & How to Apply Below

Who We Are:

Click Therapeutics, Inc., develops, validates, and commercializes software as prescription medical treatments for people with unmet medical needs. As a leading innovator of Digital Therapeutics™, Click delivers accessible, clinically proven, FDA-regulated prescription treatments to the smartphone in your hand. Click’s treatments are defined by a commitment to applying technical and scientific rigor and patient-centric design to the development process. This results in uniquely engaging experiences that achieve compelling clinical outcomes for patients seeking new treatment options.

Click Therapeutics continuously expands and refines its platform with novel cognitive, behavioral and neuromodulatory mechanisms of action and advanced data-driven tools such as artificial intelligence and machine learning. The digital therapeutics under development on Click’s platform address diverse areas of therapeutic need, including indications in psychiatry, neurology, oncology, immunology, and cardiometabolic diseases. Consistently named a best place to work, Click fosters an inclusive, diverse workforce of innovators, clinicians, scientists, researchers, designers, technologists, engineers and more, united in a common mission to provide patients everywhere access to safe and effective prescription digital therapeutics.

For more information, visit  and connect with us on Linked In.

About the Role:

The Director, Marketing (Rx & OTC) is a senior marketing leader responsible for translating brand strategy into high-impact execution across HCP and patient audiences for our prescription digital therapeutics (PDTs), as well as leading commercialization and growth marketing across DTC and consumer channels for our over-the-counter (OTC) product line. As part of a small and agile marketing organization, this role requires the ability to wear multiple hats, owning certain areas of execution directly while also providing leadership, integration, and oversight across campaigns spanning both prescription (Rx) and OTC channels.

While a Director may have a primary area of expertise (e.g., HCP promotion, patient/DTC, or OTC growth marketing), this role is intentionally broad to ensure cohesive brand storytelling and coordinated market-shaping efforts across stakeholders, spanning both the Rx portfolio and the OTC product line. Strong AI fluency is a core expectation, with responsibility for embedding AI-enabled insights, content development, analytics, and omnichannel optimization into the marketing operating model.

This role also requires hands‑on performance marketing and growth marketing expertise to drive OTC customer acquisition, conversion, and revenue growth.

This role is expected to operate with high autonomy, visibility, and accountability.

This position can be based out of Click’s headquarters located in Tribeca, NYC, at the center of one of the fastest-growing digital health communities or at our industrious office in Boston, MA. We have a hybrid working model that consists of at least 4 days in office each week.

Responsibilities:
  • Lead execution of integrated HCP, patient, and DTC marketing strategies for one or more brands.
  • Translate brand strategy and value propositions into compelling narratives, messaging frameworks, and promotional materials.
  • Oversee development and execution of branded and unbranded campaigns to shape the market for PDTs, and translate Rx-grounded clinical credibility and scientific rigor into consumer-facing creative for the OTC product.
  • Partner closely with performance/growth marketing partners and agencies on DTC and consumer campaigns, including audience targeting, media planning, and measurement.
  • Guide omnichannel and digital marketing strategies across professional and consumer audiences, and own performance marketing and growth marketing execution for the OTC product (paid social, paid search, SEO/SEM, CRM/email, and affiliate/marketplace channels).
  • Ensure compliant development, review, approval, and deployment of promotional materials.
  • Leverage AI-enabled tools for audience segmentation, content generation, performance optimization, and analytics.
  • Own OTC performance marketing…
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