Director of Digital Marketing

• Develop and execute comprehensive digital marketing strategies aligned with organizational goals and growth initiatives.
• Lead annual and quarterly digital marketing planning, including campaign roadmaps, budgets, channel strategies, and performance objectives.
• Oversee integrated digital campaigns across paid search (SEM), SEO, display advertising, social media, email marketing, content marketing, affiliate marketing, and programmatic media.
• Partner with Brand, Product Marketing, Sales, Creative, CRM, Analytics, and IT teams to ensure consistent messaging and integrated campaign execution.
• Drive customer acquisition, engagement, retention, and conversion strategies across the digital ecosystem.
• Establish KPIs and performance dashboards to measure campaign effectiveness, ROI, customer acquisition cost (CAC), return on ad spend (ROAS), customer lifetime value (CLV), and conversion rates.
• Analyze campaign performance and consumer insights to optimize marketing investments and improve business outcomes.
• Lead digital media planning, budget allocation, and forecasting across marketing channels.
• Oversee agency relationships, external vendors, and digital marketing partners to ensure high-quality execution and cost efficiency.
• Evaluate and implement emerging digital marketing technologies, automation platforms, AI-driven marketing tools, and best practices.
• Champion website optimization, user experience (UX), landing page performance, personalization, and A/B testing initiatives.
• Ensure compliance with data privacy regulations, brand standards, and digital marketing governance.
• Present marketing performance, strategic recommendations, and business insights to executive leadership.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field required.
• MBA or Master's degree preferred.
• 10+ years of progressive digital marketing experience, with 5+ years in a leadership role.
• Proven experience developing and executing enterprise-level digital marketing strategies.
• Experience managing large digital marketing budgets and cross-functional marketing teams.
• Demonstrated success driving measurable business growth through digital channels.

Preferred Skills

• Expertise in digital strategy, integrated marketing planning, and customer lifecycle marketing.
• Strong understanding of SEO, SEM, paid media, social media marketing, email marketing, content strategy, and marketing automation.
• Experience with CRM and marketing automation platforms such as Salesforce Marketing Cloud, Hub Spot, Pardot, or Adobe Experience Cloud.