Senior Manager – Customer Growth Marketing

• Plan, develop, and optimize full-funnel campaigns targeting existing customers across priority power and technology customer verticals, geographies, and channels for ARR growth;
• Collaborate with the Director of Growth Marketing to align campaign plans with vertical GTM plans, program strategies, and pipeline goals.
• Work with product marketing and content marketing to develop tailored messaging, content, and solution offers.
• Build integrated campaign strategies, schedule, and reporting across channels such as email, paid social, display, SEM, SEO, content syndication, nurture flows and webinars.
• Work with event operations and sales to drive execution excellence in our event planning, onsite execution and follow up, increasing the ROI from this critical channel.
• Partner with digital marketing and media teams to manage paid acquisition efforts and ensure targeted reach into ICP audiences and accounts.
• Work with digital marketing to monitor campaign performance in real-time and continuously improve tactics through A/B testing, audience segmentation, and optimization.
• Manage ongoing operations of campaign and content delivery schedules, channel mix, channel performance improvements, journey management and budget.
• Work closely with sales and lead management teams to enable effective follow-up, qualification, and conversion strategies.
• Track, report, and analyse campaign performance against KPIs such as MQLs, SALs, cost per lead, and pipeline contribution.

• Over 8 years of B2B marketing experience with a focus on campaign management, demand generation, or growth marketing.
• Experience planning and executing lead generation campaigns targeting expansion in existing customers in a B2B context.
• Strong understanding of digital marketing channels and campaign performance metrics.
• Familiarity with marketing and sales tech stacks (e.g., Pardot, Salesforce, Linked In Ads, Google Ads, Intent data platforms etc.).
• Ability to develop campaign briefs, manage creative assets, and coordinate across internal and external teams.
• Excellent project management, communication and organizational skills with strong attention to detail.
• Data-driven mindset with experience analyzing performance data to inform decisions.
• Experience working in cross-functional, global, or matrixed environments is a plus.
• Experience in audience-focused B2B campaigns within the energy and utilities spaces.
• Knowledge of funnel metrics and pipeline acceleration tactics.
• Bachelor’s degree in Marketing, Business, Communications, or related field.

Demonstrates expertise in planning and executing B2B marketing campaigns with a focus on demand generation and growth marketing. Proficient in analyzing campaign performance metrics and optimizing strategies to drive ARR growth across various digital channels.

• B2B Marketing Experience
• Campaign Management
• Digital Marketing Channels
• Lead Generation Campaigns
• Project Management

• Campaign Management
• Demand Generation
• Performance Analysis
• Funnel Metrics
• Pipeline Acceleration

• Communication Skills
• Organizational Skills
• Attention to Detail

• Energy
• Utilities
• B2B Campaigns
• Audience-Focused Marketing

• Pardot
• Salesforce
• Linked In Ads
• Google Ads
• Intent Data Platforms