Director, Regional Marketing - Northeast

Crinetics is a pharmaceutical company based in San Diego, California , developing much-needed therapies for people with endocrine diseases and endocrine-related tumors . We were founded by a dedicated team of scientists with the simple belief that better therapies developed from rigorous innovation can lead to better lives. Our work continues to make a real difference in the lives of patients.

We have a prolific discovery engine and a robust preclinical and clinical development pipeline . We are driven by science with a patient-centric and team-oriented culture. This is an exciting time to join Crinetics as we shape our organization into the world's premier fully-integrated endocrine company from discovery to patients. Join our team as we transform the lives of others.

The Director of Regional Marketing has a critical role in driving commercialization of Crinetics' exciting and deep pipeline across multiple disease states of significant unmet-medical need . As Regional Marketer , your initial focus will be on supporting Crinetics' first commercial launch of Paltusotine in Acromegaly followed by a potential second indication in Carcinoid syndrome . The Regional Marketer is a field-based marketing role that will be vital commercial contact with national and regional Key Opinion leaders .

The Regional Marketing team will also be responsible for planning and executing regional marketing initiatives to support the overall brand strategy . The successful candidate will be skilled in operating in a highly matrixed and collaborative environment and will have a track record of driving cross-functional leadership across key initiatives. You will play a key role in driving key market planning activities pre-launch and drive commercial execution post-FDA approval.

Specifically, in support of commercial strategy execution, you will be responsible for supporting Regional Marketing functions that support HCP and patient initiatives; as well as understanding regional business trends and executing local market programs . These functions include identifying and mapping KOLs, developing KOL-specific engagement plans, supporting promotional speaker bureau development, diving peer-peer educational activities, managing vendor relationships and partnering with the Patient Marketing team on regional patient events .

These may include but are not limited to:

• Serve as the key commercial point of contact for National and Regional KOLs
• Identify and map all academic and community-based KOLs and help map referral patterns between KOLs in center of excellence and the community
• Identify and engage with next tier KOLs:
  Emerging Opinion Leaders and Digital Opinion Leaders
• Understand regional and KOL-specific practice patterns to better understand key areas of unmet need in Acromegaly treatment
• Support and participate in regional advisory boards by leading recruitment of advisors, planning and coordination with vendors to help generate key actionable insights
• Develop and manage KOL-specific engagement plans and drive advocacy for Paltusotine post-FDA approval
• Engage with KOLs in generating feedback on market development activities including disease state education and brand promotional strategies and tools
• Lead engagement efforts of KOLs with Crinetics leadership at various forums ; KOL 1:1 meetings, conferences, etc.
• Tailor national brand strategies for local market dynamics.
• Manage and execut e regional marketing programs (e.g., non-personal promotions, local sponsor ships).
• Oversee the regional marketing budget.
• Support recruitment and development of the speaker bureau in collaboration with the commercial operations team
• Help develop and drive Speaker Training efforts for branded and disease state activities
• Collaborate with marketing team to develop peer-peer content including educational videos, promotional supplements and other assets needed by the regions and materials for patient events
• Lead Crinetics' presence and engagement at National, regional and local congresses and facilitate our active engagement at these events to include cross functional coordination with medical, sales and marketing colleagues.
• Support commercial team in developing best-in-class disease state and product training curriculum to include KOL input and participation in training activities.
• Provide commercial team with in-market insights on core promotional activities post-approval
• Develop strong collaboration with cross-functional partners : field sales leaders, sales representatives, National Account Directors and Regional Reimbursement Directors to ensure seamless field execution of promotional activities . This role requires significant peer leadership abilities to drive these activities.
• Drive compliant coordination with field medical affairs team to effectively support customers
• Ensure materials are compliant with regulatory and legal standards.
• Monitor regional comp