Social Media Manager

We’re building the AI-driven future of customer success, from retention to growth!

We’re building the AI-driven future of customer success, from retention to growth! Gainsight is the AI-powered retention engine behind the world’s most customer‑centric companies. The Gainsight Customer OS platform orchestrates the customer journey from onboarding to outcomes to advocacy. More than 2,000 companies trust Gainsight’s applications and AI agents to drive learning, adoption, community connection, and success for their customers. To explore how our suite of solutions is shaping the future of customer success, check out the link.

We’re looking for a full‑time Social Media Manager to join our Marketing team reporting to the Sr. Director, Content and Communications. This role is a remote role based in the USA.

In this role, you’ll play a key role in strengthening Gainsight's brand presence and audience engagement across social media by owning the social strategy across Linked In, X, and Instagram, producing content across formats, and running employee advocacy and executive social programs. This is a great opportunity for someone who thrives in a fast‑moving, creative environment and enjoys working cross‑functionally with teams like Demand Generation, Brand, Content, and Communications.

The ideal candidate brings strong skills in multi‑format content creation, Linked In audience growth, and social analytics.

• Own and execute Gainsight's social media strategy across Linked In, X, Instagram, and emerging platforms, driving consistency in voice, cadence, and creative approach
• Develop and manage an always‑on content calendar and scheduling spanning thought leadership, product moments, customer stories, events, and real‑time cultural relevance
• Create and produce social content across formats, including written posts, short‑form video, graphics, and carousels, in partnership with Brand and Design
• Drive active community engagement on Linked In and other channels, including liking, commenting, and responding to conversations in a way that builds genuine relationships and keeps Gainsight visible and present in the feed
• Build and scale Gainsight's employee advocacy program, making it easy and compelling for employees to share company content, amplify key moments, and grow their own professional presence on social
• Own Gainsight's executive social media program, developing content strategies, writing posts, and maintaining an active presence for senior leaders across their personal Linkedin profiles
• Partner with Demand Generation, Brand, Content, and Communications to amplify key company narratives, campaign launches, and executive announcements
• Lead our community management practice, monitoring conversations, engaging authentically, and surfacing insights back to the business
• Support social coverage for flagship events, including Pulse, driving real‑time content and engagement before, during, and after
• Build and own a social reporting framework, translating engagement data into clear insights and actionable recommendations for stakeholders
• Manage agency and contractor relationships as needed to support content production and channel coverage

This is not a complete list of responsibilities, and the scope of the role may evolve with the needs of the team and business. This role will require occasional travel for team meetings, training, or company events.

• 5 to 8 years of social media experience, ideally in B2B SaaS or enterprise technology
• A strong editorial and marketable‑moment instinct and the ability to translate complex ideas into content that earns attention
• Hands‑on content creation skills across written, visual, and video formats, with a portfolio that demonstrates range and quality
• Demonstrated track record of building audience and engagement on Linked In, including active community engagement and executive profile management
• Experience building or managing employee advocacy programs, including familiarity with platforms like Bambu, Sprout Advocacy, or Linked In Elevate
• Experience developing executive thought leadership content and working…