Marketing Director - H&N Cancer

Care Dx is a leading precision medicine diagnostics company advancing care in transplant, specialty oncology, and cell therapy. Through our innovative portfolio of molecular diagnostics, digital health solutions, AI-powered data and analytics, and patient support services, we partner with healthcare providers, patients, and biopharma organizations to help inform clinical decision-making and improve patient outcomes.

Within Care Dx's Specialty Oncology business, we are focused on improving the management of HPV-driven cancers through innovative diagnostic solutions. Nav Dx®, our blood-based DNA test, helps clinicians detect molecular signs of disease recurrence, monitor treatment response, and guide patient management throughout the care journey. Our team is committed to expanding access to actionable insights that support more informed cancer care.

Care Dx is seeking a strategic, hands‑on Marketing Director to lead marketing for Nav Dx within the Specialty Oncology franchise. This leader will own the integrated brand strategy and execution needed to build awareness, strengthen clinical belief, accelerate adoption, and support consistent utilization of Nav Dx across the management and monitoring of HPV-driven cancers. A primary focus of the role will be expanding adoption in both HPV-driven head & neck cancer, while supporting the long‑term growth of the franchise through new contexts of use, indication expansion, and broader integration of Nav Dx across the cancer care continuum.

The role requires a strong understanding of oncology diagnostics, clinical evidence, provider decision‑making, and the operational steps required to move from initial awareness to sustained ordering behavior. The Marketing Director will partner closely with Sales, Medical Affairs, Clinical Development, Market Access, Digital, Sales Training, Product, and Medical‑Legal‑Regulatory partners to develop and execute strategies that drive adoption, expand ordering‑provider reach, increase utilization, and convert market insights into measurable commercial impact.

• Brand Strategy and Annual Planning :
  Develop and execute an integrated, insight-driven marketing strategy for the specialty oncology franchise. Own the annual marketing plan and multi-year brand roadmap, aligned with Specialty Oncology growth objectives, evolving evidence, market access priorities, customer needs, and patient journey.
• Market Development and Adoption :
  Design initiatives that expand appropriate Nav Dx adoption across priority HPV-driven cancers and care settings. Identify barriers to testing, segment customers by opportunity and readiness, and develop strategies that increase ordering‑provider reach, reactivate lapsed users, deepen utilization, and support integration into patient‑management workflows.
• Commercial Focus and Indication Expansion :
  Translate franchise priorities into focused commercial plans for established and emerging use cases. Support continued growth in head and neck cancer as evidence, market readiness, and organizational priorities evolve.
• Customer and Market Insights :
  Use quantitative and qualitative insights, including sales performance, ordering behavior, market research, competitive intelligence, field feedback, KOL input, and customer journey analysis, to identify opportunities, sharpen segmentation, and guide investment decisions.
• Positioning, Messaging, and Promotional Execution :
  Develop differentiated positioning and compelling messaging for healthcare professionals, care teams, KOLs, patients, and other relevant stakeholders. Lead the creation and deployment of field tools, sales aids, digital campaigns, speaker materials, email content, website content, objection handlers, and competitive…