National Food Service Director

Location

New England or New York

$,000 plus performance bonus eligibility

The Director, National Food service Sales is responsible for leading and executing the Company's food service sales strategy across national, regional, and distributor accounts. You will manage direct and broker‑led sales activities to achieve revenue, profit, market share, and customer growth objectives while ensuring alignment with broader corporate strategies. You will report to our Vice President of Sales.

Please be a strategic and results‑oriented leader with a strong background in food service sales, customer management, broker leadership, and business analytics. You will work cross‑functionally with Sales, Marketing, Finance, Operations, Customer Service, and Supply Chain teams to drive profitable growth and strengthen customer partnerships.

• Develop and execute national food service sales strategies that support company growth objectives and annual operating plans.
• Identify market opportunities, customer trends, and competitive dynamics to drive sustainable growth.
• Develop annual business plans, volume forecasts, and account‑specific strategies.
• Provide recommendations to senior leadership regarding growth opportunities, potential risks, and competitive threats.

• Lead relationships with key food service distributors, operators, and chain accounts.
• Negotiate contracts, pricing agreements, promotional programs, and growth initiatives.
• Develop strategic customer plans focused on increasing sales, profitability, and market share.
• Conduct regular business reviews with key customers and distribution partners.

• Lead and develop broker relationships to ensure accountability, engagement, and execution excellence.
• Establish broker performance objectives and conduct periodic business reviews.
• Create collaborative account planning processes that drive alignment across internal and external teams.

• Manage sales budgets, forecasts, and business plans for the food service channel.
• Analyze customer profitability, market performance, pricing strategies, commodity market conditions, and promotional effectiveness.
• Monitor dairy and related commodity market trends and communicate potential pricing, margin, and customer impact to internal stakeholders and external partners.
• Oversee trade spend investments and marketing funds to maximize return on investment.
• Maintain accountability for revenue, margin, and volume performance.

• Partner with Marketing, Product Development, Finance, Operations, Customer Service, and Supply Chain teams to execute growth initiatives.
• Support new product launches and commercialization efforts.
• Collaborate with Customer Service and Finance teams to ensure operational excellence, including invoicing, credit management, and collections.

• Use business intelligence tools and market data to identify opportunities and support data‑driven decision‑making.
• Monitor sales performance metrics, customer trends, and competitive activity.
• Develop executive‑level reporting and recommendations for senior leadership.

• Bachelor's degree in Business, Marketing, Finance, or related field required.
• Minimum of 10 years of sales experience with progressive leadership responsibility.
• Minimum of 5 years of food service sales management experience within consumer‑packaged goods, dairy, or related industries.
• Proven success managing broker organizations and strategic customer relationships.
• Experience working with national and regional food service distributors.
• Strong understanding of dairy, cheese, butterfat, and related commodity markets, including the ability to interpret market movement and communicate business implications clearly.
• Strong negotiation, contract management, and relationship‑building skills.
• Demonstrated ability to lead cross‑functional business initiatives.
• Strong financial acumen with experience in forecasting, budgeting, and profitability analysis.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Experience with CRM,…