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Website Specialist

Job in Falls Church, Fairfax County, Virginia, 22042, USA
Listing for: Chapters Health System
Full Time position
Listed on 2026-03-03
Job specializations:
  • IT/Tech
    Digital Marketing, SEO
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly USD 60000.00 80000.00 YEAR
Job Description & How to Apply Below
Website Specialist page is loaded## Website Specialist locations:
Falls Church, VAtime type:
Full time posted on:
Posted 3 Days Agojob requisition :
R2610630
** It’s inspiring to work with a company where people truly BELIEVE in what they’re doing!
**** When you become part of the Chapters Health Team, you’ll realize it’s more than a job. It’s a mission. We’re committed to providing outstanding patient care and a high level of customer service in our communities every day. Our employees make all the difference in our success!
** The Website Specialist will lead the development, management, and execution of the website presence of the Chapters Health System and some of its affiliates. The Website Specialist will also play a major role in enhancing brand awareness and visibility online including management of location pages as well as driving website traffic and supporting search engine optimization. The Website Specialist must be data-driven, creative, and experience with Word Press.
** Essential

Duties & Responsibilities
- * carries out the following essential functions:***# #
** Quality Provision of Services:
** Lead development and execution of organizational websites and multiple affiliate sites. Manage daily updates to the website and location pages as needed for all the physical locations for the Chapters Health System Develop and edit content throughout the year in alignment with organizational initiatives and marketing themes. Stay up-to-date on new digital marketing and website management tools and implement best practices within the company.

Develop a global plan for website optimization to increase web traffic. Generate monthly reports with key metrics on website performance, including Google Analytics, paid search, SEO, SEM, etc. Monitor Google, Facebook, and other appropriate reviews sites and organizational responses. Manage and respond to inquiries on the website contact us form. Lead the development, management, and ongoing content updates on the organization’s internal website, Lifelines.
** People/Communications:
** Collaborate with the corporate communications team and other program leaders to understand business needs, recommend and apply new digital marketing initiatives and report results
* The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job.  The incumbents may be requested to perform job-related tasks other than those stated in this description.
**
* Supervisory Responsibilities:

** N/A
** Experience Requirements
** The Website Specialist must have at least 2 years of experience in digital marketing or website management, including search engine optimization and content development.

Experience with Word Press is and basic HTML knowledge is required.
*
* Education Requirements:

** The Website Specialist must have at least a Bachelor’s degree in Communication or Marketing, or a related field.
** Required Certificates and/or Licenses:
** N/A
** Overall

Skills:

** The ability to demonstrate oral and written communication skills as well as ability to organize and manage projects within defined timeframe and budget; work both independently and as part of a team; demonstrate excellent interpersonal and collaborative; demonstrate organizational skills with ability to delegate and follow up; manage multiple tasks and stressful situations with a positive attitude; demonstrate a strong work ethic and attention to detail;

understand general marketing, emerging trends, and marketplace changes; demonstrate a working knowledge of multi-channel attribution analysis, campaign/analytics tools such as Google Analytics, or similar platforms.
** Physical/Mental/Emotional

Skills:

** The ability to demonstrate personal maturity, emotional stability, and physical energy is appropriate to Chapters Health System.  The ability to see, hear, grasp, lift, speak, sit and walk or otherwise perform essential functions with or without reasonable accommodation;
Work in a fast paced and quickly changing environment;
Work under pressure and deadlines;
Effectively recognize and appreciate the diversity in the workplace.
** Technological

Skills:

**…
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