Website Specialist

Website Specialist

The Website Specialist will lead the development, management, and execution of the website presence of the Chapters Health System and some of its affiliates. The Website Specialist will also play a major role in enhancing brand awareness and visibility online including management of location pages as well as driving website traffic and supporting search engine optimization. The Website Specialist must be data‑driven, creative, and experienced with Word Press.

Carrying out the following essential functions:

Lead development and execution of organizational websites and multiple affiliate sites. Manage daily updates to the website and location pages as needed for all the physical locations for the Chapters Health System. Develop and edit content throughout the year in alignment with organizational initiatives and marketing themes. Stay up-to-date on new digital marketing and website management tools and implement best practices within the company.

Develop a global plan for website optimization to increase web traffic. Generate monthly reports with key metrics on website performance, including Google Analytics, paid search, SEO, SEM, etc. Monitor Google, Facebook, and other appropriate reviews sites and organizational responses. Manage and respond to inquiries on the website contact us form. Lead the development, management, and ongoing content updates on the organization’s internal website, Lifelines.

Collaborate with the corporate communications team and other program leaders to understand business needs, recommend and apply new digital marketing initiatives and report results.

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.

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The Website Specialist must have at least 2 years of experience in digital marketing or website management, including search engine optimization and content development. Experience with Word Press and basic HTML knowledge is required.

The Website Specialist must have at least a Bachelor's degree in Communication or Marketing, or a related field.

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The ability to demonstrate oral and written communication skills as well as ability to organize and manage projects within defined timeframe and budget; work both independently and as part of a team; demonstrate excellent interpersonal and collaborative; demonstrate organizational skills with ability to delegate and follow up; manage multiple tasks and stressful situations with a positive attitude; demonstrate a strong work ethic and attention to detail;

understand general marketing, emerging trends, and marketplace changes; demonstrate a working knowledge of multi‑channel attribution analysis, campaign/analytics tools such as Google Analytics, or similar platforms.

The ability to demonstrate personal maturity, emotional stability, and physical energy is appropriate to Chapters Health System. The ability to see, hear, grasp, lift, speak, sit and walk or otherwise perform essential functions with or without reasonable accommodation; work in a fast paced and quickly changing environment; work under pressure and deadlines; effectively recognize and appreciate the diversity in the workplace.

The ability to demonstrate skills with advertising in digital platforms, including Google and Facebook. Google Ad Word and Facebook Ad Certifications; demonstrate strong computer skills with a working knowledge of word processing, spreadsheet and database management applications; use Microsoft Office Software, Word Press, Canva, and more. UX knowledge is a plus.

The ability to apply common sense understanding to carry out instructions furnished in written or oral form and deal with problems involving several concrete variables in standardized situations.