Associate Director of Digital Marketing

Department: Marketing Reports to:Chief Marketing Officer

FLSA Status: Exempt

The Associate Director Digital Marketing supports the department’s marketing sales growth by managing all aspects of our digital marketing efforts. Seeking a savvy digital marketer who is a strategic and creative thinker responsible for building, planning, and implementing digital marketing strategies that drive measurable results. This role is tasked with managing the strategy, leading team members, strengthening digital performance and staying current with the latest technology and best practices.

Our ideal candidate should bring in-depth knowledge and understanding of digital advertising, paid search, paid social, analytics, campaign optimization, vendor management, budget stewardship, and performance reporting.

This role will co‑own the digital roadmap related to measurement, campaign tracking, attribution, tagging standards, and reporting in partnership with the Marketing Operations/Data Analyst, IT, vendors, and the CMO. This role will also support marketing technology stack.

• Proven track record of success in digital marketing
• Create strategies to increase interaction and conversion
• Maintain and distribute high‑quality analytics tracking and performance reporting
• Develop annual digital marketing budget
• Provide monthly reporting on digital budget pacing, spend allocation, results, risks, and recommendations
• Successfully launch new product and digital acquisition campaigns
• Lead and manage Paid Media Specialist
• Translate digital performance insights into clear recommendations for improvement

Team Leadership Leads teams that work together seamlessly toward accomplishing shared goals and objectives.

Customer Service Team member consistently delivers exceptional internal/external customer service.

Makes Sound Decisions Team members makes sound decisions in a timely and confident manner.

Driving Results Ensures individual and team goals are met through adequate support and accountability.

Planning & Organizing Manager engages in logical and systemic thinking to develop meaningful plans for executing team goals.

Resilience Team member responds to change with composure and positivity. Open to new ideas and ways of doing work. Adopts changes willingly.

Engaging Communication Leader engages others and inspires action through communication.

Continuous Improvement Team member seeks opportunities to improve current processes, systems, and methods to promote reliability, quality, and efficiency of output.

The Associate Director Digital Marketing oversees all digital marketing channels and successfully manages the digital marketing budget. In this role, you’ll be responsible for measuring and optimizing the results of our digital activity, including paid media, search, social, campaign, funnel and analytics data to develop performance analysis. This position will anticipate trends, investigate benchmarks, and provide suggestions for improvement.

• Collaborate across multiple teams (marketing, member service, IT, etc.) to coordinate and launch quality marketing campaigns.
• Own upper, middle, and lower funnel digital marketing , across paid search, paid social, display, video and related digital channels to include program development, implementation, monitoring, tracking, and reporting that support acquisitions, lead generation and demand generation.
• Manage the digital marketing budget, including pacing, forecasting, spend allocation, performance analysis, and monthly budget transparency to leadership.
• Detailed understanding of digital marketing technology, best practices, messaging, and campaign tracking and performance processes.
• Lead Paid Media Specialist and provide hands on oversight of marketing programs and external vendor partnerships.
• Provide strategic direction for paid media testing, audience targeting, bidding, channel mix, funnel strategy, and campaign optimization.
• Develop new ideas to improve our digital customer experience, increase qualified applications, reduce acquisition costs and improve campaign performance.
• Monitor…