Senior Director, Masterbrand Strategy and Platform Marketing

*** This role is based at our corporate office in McLean, VA***

Be the architect of the iconic hospitality brand that has defined The Stay.

Step into a high-impact leadership role where strategy meets storytelling, and global vision drives business growth. As Senior Director of Hilton Masterbrand Strategy and Platform Marketing, you'll shape the future of a powerhouse Hilton Masterbrand—leading portfolio strategy across 24+ brands, various customer segments and geographies.

What will I be doing?

Reporting to the VP, Enterprise Marketing Strategy, as Senior Director of Hilton Masterbrand Strategy & Platform Marketing, you'll be the visionary force behind a globally resonant powerhouse Hospitality brand. You'll craft and execute a unified brand strategy that drives relevance, differentiation, and loyalty across diverse markets tied to business outcomes. From shaping the brand's identity and narrative to guiding integrated campaigns and long-term equity building, you'll lead with purpose.

You will be Hilton's leader responsible for evolving, optimizing and championing our Hilton Masterbrand marketing platform (Hilton. For the Stay), leveraging Hilton's 25 brands, Hilton Honors, Digital Products and Partnerships to reinforce that a Hilton stay is superior in the evolving Hospitality marketplace.

You'll collaborate across functions, brands and markets to activate brand-led growth initiatives that move the needle. With an eye on market dynamics and consumer insights, you'll set the global vision while empowering regional teams to adapt strategy to local nuances.

This role demands a bold storyteller, a strategic operator, and a trusted advisor to senior leaders—from marketing and loyalty to finance, legal, and commercial services. You'll build momentum through data-driven influence and inspire a world‑class team of marketers with your leadership, vision, and experience to turn strategy into impact.

Your responsibilities will also include:

You will lead the long‑term & annual marketing strategy for Hilton Masterbrand and be held accountable for the platform's performance. You and your team will develop and steward global brand positioning, define target customer segments, develop portfolio strategy, align on key RTBs and primary stay occasions, lead GTM campaign architecture & briefs and develop measurement approach. You and your team will partner with the Global Marketing Centers of Excellence to lead the creation of high‑impact marketing initiatives to drive revenue, grow market share, build brand loyalty, and drive brand health.

How you will collaborate with others:

• Marketing COEs:
  Media, Social Media, Partnerships, Channels, Mar Tech, Hilton Honors, Analytics, Planning & Performance
• Brand Marketing Leaders
• Regional Marketing Leaders:
  Americas, APAC, EMEA
• Supporting Functions:
  Legal, Finance, Technology

What initiatives you will take ownership of:

• Hilton Masterbrand Strategy & Positioning:
  Define and drive a bold global marketing strategy aligned with business goals and market dynamics
• Evolution of 'For The Stay' Platform:
  Optimize industry‑leading marketing platform for distinction, relevance and breakthrough
• Disruptive GTM Campaigns:
  Lead go‑to‑market strategy across customer segments & strategic priorities, setting the tone for how we show up and win
• Insights & Performance:
  Set KPIs, analyze market trends, and leverage customer insights to fuel growth and optimize ROI
• Cross‑Functional Influence:
  Partner with commercial, regional, finance, and ops teams to activate strategy and manage budgets
• Marketing Governance:
  Be the single point of truth for Hilton Masterbrand strategy—ensuring consistency, quality, and alignment across all touchpoints
• Leadership & Culture:
  Inspire and grow a global team. Champion innovation and foster collaboration

What are we looking for?
Success will demonstrate itself through the following attributes and skills:

• Strategic, enterprise‑minded — Builds multi‑year roadmaps and anticipates market shifts with enterprise‑wide impact
• Influential & Collaborative Leader — Aligns stakeholders, navigates trade‑offs, and adapts influence style to drive commitment
• Focused & Accountable Leader — Sets clear…