Google & Meta Ad Expert; Fargo,ND In-Office

Google & Meta Ad Expert (Fargo, ND - In-Office)

Location: Fargo, ND

Office Requirement: 100% In-Office, Potential for Hybrid, Monday through Friday, 8:00 AM to 5:00 PM

Company: Spotlight Media

Pay: $50,000 to $65,000+ based on experience

Experience

Required:

5+ Years

Status: Full-Time, Salary

This is NOT an entry-level role

“Spotlight is growing fast, and our vision is simple: to be the best marketing and advertising agency in the region. We operate with an extremely entrepreneurial mindset, move quickly, and actively adopt advanced and emerging technologies to drive real results for our clients.”

“This role is critical to our future. We are looking for a highly technical Google and Meta advertising expert who lives in the data, loves optimization, and thrives in a collaborative, in-office environment. If you want to be part of a team that is building something special and pushing what is possible for clients, this role is for you.”

This is a senior, hands-on execution role focused on Google Ads and Meta Ads campaign trafficking, optimization, reporting, and ongoing performance management.

You will be responsible for managing and optimizing paid media campaigns for dozens of active client accounts
, ensuring campaigns are built correctly, tracked properly, and consistently improved for ROI.

This role is execution-heavy and highly technical. You will also support Spotlight’s in-house strategists by providing elite-level campaign management and performance insights.

This position is fully in-office at Spotlight Media’s Fargo headquarters. Remote or hybrid work is not available.

Spotlight Media is a results-driven creative agency specializing in digital advertising, web design, SEO, and publishing. Based in Fargo, ND, we partner with local and regional businesses to deliver measurable growth.

We are entrepreneurial, fast-moving, and constantly refining our tools, systems, and strategies. We value people who take ownership, think critically, and care deeply about results.

• Google and Meta Ad Trafficking

  • Build, launch, manage, and optimize campaigns across Google Ads and Meta
  • Ensure proper structure, targeting, budgets, and conversion tracking

• Campaign Optimization

  • Ongoing optimization focused on ROI, CPL, CPA, and conversion quality
  • Manage budgets, bid strategies, audiences, creative testing, and pacing

• Reporting and Performance Analysis

  • Deliver accurate, easy-to-understand reporting for internal teams and clients
  • Identify trends, insights, and opportunities for improvement

• Technical Execution

  • Manage pixels, tags, events, and conversion tracking
  • Work confidently inside Google Tag Manager and GA4

• Internal Collaboration

  • Support in-house strategists with execution and performance insights
  • Act as a technical resource for paid media best practices

• Innovation and Improvement

  • Help implement new tools, platforms, and advertising technologies
  • Continuously improve how Spotlight executes paid media at scale

• 5+ years of hands-on digital advertising experience
• Advanced expertise in Google Ads and Meta Ads
• Strong technical experience with:
  • Google Tag Manager
  • Google Analytics 4
  • Conversion tracking and pixel implementation
• Proven ability to manage multiple client accounts simultaneously
• Strong analytical mindset with a focus on performance and optimization
• Comfortable working in-office, full-time, in Fargo

• Google Ads certifications
• Meta Blueprint certifications
• Programmatic or DSP experience, including The Trade Desk
• Advanced funnel tracking and attribution experience

Please include details about your certifications and specific account experience when applying.

• Google Ads, Search, Display, Video, Shopping, Performance Max
• Meta Advertising, Facebook and Instagram
• The Trade Desk and programmatic DSP platforms
• Google Tag Manager
• Google Analytics 4
• Conversion tracking and pixel tools
• Programmatic advertising platforms
• Customer journey and funnel mapping
• SEO and SEM integration

• In-Office, High-Performance Team

  • Collaborative,…