Senior Marketing Specialist

Are you a strategic, community-focused marketing professional who thrives on building brands, driving engagement, and delivering measurable results? Do you enjoy blending creative storytelling with data-driven strategy to make a real impact? If so, we'd love to talk with you.

Town & Country Credit Union is seeking a Senior Marketing Specialist to assist with leading marketing strategy, digital engagement, community involvement and brand initiatives in the Fargo market. This role is ideal for a seasoned marketer who can balance big-picture strategy with hands-on execution across digital channels, campaigns, events, and community partnerships.

• Develop and execute marketing and advertising campaigns that support organizational growth, lead generation, and member engagement.
• Assist with the annual marketing plan and budget, ensuring alignment with business objectives.
• Track and report campaign performance, ROI, and key metrics to leadership.

• Manage digital advertising across Google and Meta platforms to generate qualified leads and connect members with the right financial solutions.
• Manage platforms supporting digital lead generation and loan origination.
• Conduct market research to identify opportunities and refine campaign strategies.

• Manage and utilize the Credit Union's CRM platform to deliver targeted communications via email, direct mail, phone, and text.
• Create compelling, compliant messaging that strengthens member relationships and drives product adoption.

• Manage the Credit Union and CUSO websites, including content, forms, SEO best practices, and analytics.
• Ensure effective, accurate, and user-friendly online member experience.

• Oversee the survey platform to gather and analyze member feedback and satisfaction data.
• Translate insights into actionable marketing strategies and service improvements.

• Coordinate corporate giving, sponsor ships, and community involvement initiatives.
• Plan and execute member, employee, and community events, including budgeting, logistics, and marketing.
• Coordinate employee volunteer opportunities and community outreach activities.

• Ensure consistent, complaint-brand messaging across branches and all marketing channels.
• Partner with cross-functional teams (Retail, Mortgage, Commercial/Ag, Compliance, and Product Development) to create integrated marketing initiatives.
• Serve as a marketing resource for internal departments and CUSO entities.

• Serve as a media contact and write news releases as needed.
• Draft communications for business continuity and member notifications.
• Review and approve marketing content for accuracy and regulatory compliance.

• Minimum five years of progressive experience in marketing, digital marketing, advertising, or related fields, with demonstrated success in campaign strategy and execution.
• Experience with CRM platforms, email marketing, digital advertising, website content management systems, and data analytics.
• Strong copywriting, editing, and communication skills with working knowledge of AP style.
• Experience managing multiple projects, budgets, vendors, and deadlines in a regulated or complex environment.
• Event planning and community engagement experience, including sponsor ships and volunteer initiatives.
• Detail-oriented, creative, self-motivated, and highly organized with the ability to collaborate across teams.
• Experience in financial services or a credit union environment is preferred but not required.

At Town & Country Credit Union, our mission is to positively impact those we serve
. With over 175 professionals across 10 branches in Fargo, West Fargo, Minot, Kenmare, and Stanley, we are committed to delivering value to our members and fostering a supportive, purpose-driven workplace.

• We are guided by five core values:
• Do the right thing
• Operate with integrity
• Keep it simple
• Find a way to say yes
• Make a difference

If you connect with these values, you'll thrive here.

Whether you're full-time or part-time, we offer a range of benefits designed to support your well-being and success:

If you're a motivated and service-oriented lending professional looking to grow your career with a purpose-driven credit union, apply today.

Town & Country Credit Union is an Equal Opportunity Employer.