Marketing Strategist Job Fargo area,North Dakota USA,Marketing / Advertising / PR

JOB OVERVIEW

As part of the Marketing Team with Heritage Homes and Berkshire Hathaway Home Services Premier Properties manages a variety of marketing activities and executes internal and external projects, such as events, fundraising, social media, website and supporting graphic design needs. The Marketing Strategist also serves as the primary resource for the company's Customer Relationship Management Platform, process improvement, analytics, and cross-functional collaboration for company growth.

PRIMARY

REQUIREMENTS HERITAGE HOMES

Assist the Sales team and Marketing Director in achieving the goals and objectives as defined within the annual business plan in all facets of marketing, advertising, public relations, and other such activities.

Define, execute and optimize email marketing campaigns through Hub Spot CRM, including content development, reporting, workflows, automations, lifecycle stages, and lead nurturing.

Serve as the primary administrator for Hub Spot CRM by managing pipelines, workflows, dashboards, lead routing, reporting, forms, and user support while collaborating with the sales team to continuously improve the customer journey and CRM adoption.

Serve as a resource for company website changes to home plans, communities/home sites, photography, blog posts, testimonials, etc.

Check and share all surveys and Google reviews with the HH team.

Assist in monitoring and reporting Google and social media analytics to provide reports and assess necessary changes quarterly.

Assist in branding company, including Heritage Series, Odyssey Series, and Epcon Series, along with future communities and collateral.

Proofing signage and implementation of materials for office, communities, customer testimonials, survey's, events, and other marketing initiatives.

HERITAGE HOMES/BHHS PREMIER PROPERTIES

Be an influencer in the community by contributing to committees in the BIA of Red River Valley, FMWF Chamber of Commerce and other local organizations.

Work collaboratively and creatively to develop, implement and optimize integrated marketing campaigns across digital media, social media, websites, email marketing, online advertising, and other interactive platforms.

Create, manage and update digital content across company websites and social media platforms to maintain a consistent online presence and support marketing initiatives.

Help produce qualified marketing leads through digital media while monitoring lead performance and campaign effectiveness using CRM reporting and marketing analytics.

Develop and execute digital marketing strategies including social media, search engine optimization (SEO), pay-per-click (PPC) advertising, organic search, and emerging marketing platforms.

Assist in the planning, coordination, and execution of internal and external company events including, but not limited to, Parade of Homes, Home & Garden Show, Annual Sunshine Kids Charity Golf Tournament events, United Way Campaign, Realtor events, Trade Partner Appreciation Picnic, employee events, and other company sponsored initiatives.

Brainstorm, develop and execute printed, digital and social marketing materials supporting company events, trade shows, recruiting initiatives and community outreach efforts.

Support Heritage Homes, Berkshire Hathaway Home Services Premier Properties, and affiliated real estate professionals with marketing materials, branding, promotional items, onboarding resources and communication initiatives.

Manage vendor invoices, marketing budgets, and relationships with third-party marketing agencies, consultants and technology partners while evaluating campaign performance and return on investment (ROI).

Collaborate with the sales team, Marketing Director, and leadership to improve customer journey, CRM adoption, lead management processes, workflow automation, and operational efficiencies across marketing and sales.

BHHS PREMIER PROPERTIES

Provide leadership, training, and marketing support to the BHHS real estate professionals by assisting in marketing strategies, business development, and following corporate brand guidelines.

Develop, coordinate and execute marketing initiatives that support agent recruitment, retention and brand awareness.

Collaborate with real estate professionals to develop effective marketing strategies, promotional campaigns and listing presentations.

Maintain and update company social media channels and website content to support agent marketing efforts.

Maintain proficiency in KVcore and other real estate technology platforms to provide guidance, troubleshooting and support for agent needs.

Collaborate with agents to identify opportunities to improve marketing effectiveness through CRM technology, digital marketing, analytics and process improvements.

Assist with compliance, branding standards and marketing materials, including logos, labels and promotional assets.

Provide photography, videography and digital content creation for internal and external company events, marketing initiatives, and promotional…