Paid Search, YouTube Specialist

• Manage day-to-day execution and optimization of paid search campaigns across Google Ads and other relevant platforms
• Support You Tube campaign execution, including campaign builds, audience targeting, creative trafficking, testing, and optimization
• Build and launch new campaigns, ad groups, ads, audiences, and targeting initiatives based on established strategy
• Monitor campaign performance, pacing, budgets, and key KPIs and proactively identify opportunities or issues
• Conduct ongoing optimizations across bidding, budgets, keywords, search queries, audiences, creative, and campaign structure
• Analyze performance trends and provide actionable insights and recommendations to improve efficiency and growth
• Partner with the Director of Paid Media to execute structured testing plans and evaluate results
• Assist with forecasting, monthly budget management, and performance reporting
• Maintain campaign documentation, naming conventions, QA processes, and other paid media operational standards
• Partner with internal creative, merchandising, analytics, and marketing teams to support campaign needs and business priorities
• Develop working knowledge of paid social campaigns and processes to provide cross-channel support as needed
• Stay current on paid search, You Tube, platform, measurement, and industry developments and identify relevant opportunities for the business

Requirements

• 1-3 years of hands-on paid social or digital marketing experience
• Strong working knowledge of Meta Ads
• Experience with campaign setup, optimization, budget management, reporting, and performance analysis
• Strong analytical skills with the ability to translate campaign data into actionable insights
• High attention to detail and strong organizational and QA skills
• Comfortable managing multiple campaigns, priorities, and deadlines simultaneously
• Ability to work independently while collaborating within a broader paid media team
• Strong written and verbal communication skills
• E-commerce or direct-to-consumer experience is preferred

Core Competencies

Demonstrates expertise in managing and optimizing paid search and social campaigns, with a strong focus on performance analysis, budget management, and collaboration across teams. Proficient in translating data insights into actionable strategies to drive campaign efficiency and growth.

Highest-signal resume keywords

• Google Ads Management
• Meta Ads Knowledge
• Campaign Optimization
• Performance Analysis
• Budget Management

Hard Skills

• Paid Search Campaign Management
• You Tube Campaign Execution
• Audience Targeting
• Bidding Optimization
• Keyword Analysis
• Creative Trafficking
• KPI Monitoring
• Campaign Reporting
• E-commerce Marketing
• Direct-to-Consumer Marketing

Soft Skills

• Analytical Skills
• Attention to Detail
• Organizational Skills
• Communication Skills
• Collaboration Skills

Industry Keywords

• Digital Marketing
• Paid Media
• Campaign Documentation
• QA Processes
• Cross-Channel Support