Paid Social Specialist

• Manage day-to-day execution and optimization of paid social campaigns across Meta and other relevant social platforms
• Build and launch new campaigns, audiences, ads, and targeting initiatives based on established strategy
• Manage creative trafficking and coordinate the launch of new creative assets across paid social campaigns
• Monitor campaign performance, pacing, budgets, and key KPIs and proactively identify opportunities or issues
• Conduct ongoing optimizations across bidding, budgets, audiences, placements, creative, and campaign structure
• Analyze performance trends and provide actionable insights and recommendations to improve efficiency and growth
• Partner with the Director of Growth to execute structured testing plans across audiences, creative, messaging, and campaign strategies and evaluate results
• Assist with forecasting, monthly budget management, and performance reporting
• Maintain campaign documentation, naming conventions, QA processes, and other paid media operational standards
• Partner with internal creative, social, influencer, merchandising, analytics, and marketing teams to support campaign needs and business priorities
• Develop working knowledge of paid search campaigns and processes to provide cross-channel support as needed
• Stay current on paid social platform, measurement, creative, and industry developments and identify relevant opportunities for the business

• 2–4 years of hands-on paid social or performance marketing experience
• Strong working knowledge of Meta Ads Manager and paid social campaign management
• Experience with campaign setup, optimization, audience targeting, creative testing, budget management, reporting, and performance analysis
• Strong analytical skills with the ability to translate campaign data into actionable insights
• High attention to detail and strong organizational and QA skills
• Comfortable managing multiple campaigns, priorities, and deadlines simultaneously
• Ability to work independently while collaborating within a broader paid media team
• Strong written and verbal communication skills
• Experience with additional paid social platforms such as Tik Tok, Pinterest, Reddit, or other emerging platforms is a plus
• E-commerce or direct-to-consumer experience is preferred

Demonstrates expertise in managing and optimizing paid social campaigns across platforms like Meta, with strong analytical skills to translate data into actionable insights. Proficient in campaign setup, audience targeting, and budget management while maintaining high attention to detail and organizational standards.

• Paid Social Campaign Management
• Meta Ads Manager
• Performance Analysis
• Audience Targeting
• Budget Management

• Campaign Setup
• Optimization
• Creative Testing
• Reporting
• Performance Analysis

• Strong Analytical Skills
• Attention to Detail
• Organizational Skills
• Written Communication
• Verbal Communication

• E-commerce
• Direct-to-Consumer
• Paid Media
• Campaign Documentation
• QA Processes

• Meta Ads Manager
• Tik Tok
• Pinterest
• Reddit