Vice President of Marketing

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The Vice President of Marketing is a key member of the executive leadership team, responsible for driving the strategic vision, planning, and execution of all marketing initiatives. This role will be based in‑office at our Farmer’s Branch location and will directly influence the company’s market position, customer acquisition, revenue growth, and brand equity. The Vice President of Marketing will oversee all marketing operations, including Field Marketing, Inside Sales/Call Center, and Lead Demand Generation, and will collaborate cross‑functionally to deliver exceptional business outcomes.

Strategic Leadership

• Develop and implement a robust marketing strategy aligned with company objectives across all channels, including Field Marketing, Inside Sales, and Lead Demand Generation.
• Serve as the primary driver of the company’s marketing vision, ensuring alignment with short‑ and long‑term growth strategies.
• Provide executive level thought leadership, identifying market trends, customer insights, and competitive opportunities.

Field Marketing

• Oversee the Field Marketing department, encompassing retail partnerships, trade shows and events, and neighborhood canvassing lead generation.
• Optimize performance across all field marketing initiatives to maximize brand visibility and lead acquisition.
• Build scalable strategies that enhance community presence and customer engagement while ensuring a cohesive field marketing approach.

Inside Sales/Call Center

• Take full ownership of the Inside Sales/Call Center department, ensuring its alignment with lead generation and customer acquisition objectives.
• Develop processes and strategies to enhance the efficiency and effectiveness of the call center team.
• Regularly assess performance metrics to ensure consistent achievement of conversion goals.

Lead Demand Generation

• Lead branded efforts to drive demand generation, leveraging both traditional and digital marketing channels.
• Implement and refine strategies to deliver high‑quality leads through brand awareness campaigns, partnerships, and innovative marketing approaches.
• Collaborate with sales teams to ensure seamless integration of leads into the sales funnel, optimizing conversion rates.

Revenue Growth and Demand Generation

• Lead the development of campaigns and initiatives to achieve revenue and customer acquisition targets.
• Optimize marketing spend to reduce customer acquisition cost (CAC) and improve return on investment (ROI).
• Implement and refine demand generation strategies across digital, traditional, and experiential channels.

Brand Management and Positioning

• Ensure consistent and compelling brand messaging across all channels and touchpoints.
• Build and enhance brand equity through innovative campaigns and strategic partnerships.
• Monitor brand performance and adjust strategies as needed to maintain the company’s market leadership.

Operational Excellence and Team Leadership

• Build, lead, and mentor a high‑performing marketing team, fostering a culture of collaboration, accountability, and innovation.
• Establish clear objectives and key performance indicators (KPIs) for the marketing department and individual contributors.
• Oversee the management of marketing processes, tools, and technologies to ensure operational efficiency.

Data‑Driven Decision Making

• Utilize analytics and reporting tools to track campaign performance, customer behavior, and market trends.
• Drive decision‑making with actionable insights from data, ensuring marketing strategies are evidence‑based.
• Regularly report to the executive team on the performance of marketing initiatives and their impact on business objectives.

Budget and Resource Management

• Oversee the marketing budget, ensuring effective allocation of resources to maximize impact.
• Negotiate contracts and manage relationships with external agencies, technology vendors, and partners.
• Ensure financial discipline and accountability within the marketing department.

Collaboration and Stakeholder Engagement

• Partner with sales, operations, and product teams to align marketing efforts with organizational priorities.
• Ac…