Creative Marketing Specialist

Overview

We’re looking for a Creative Marketing Specialist to manage the company’s social media presence and create visual content for all marketing and company initiatives. This includes producing graphics, photography, and video while ensuring all content aligns with brand standards and supports performance goals. This role blends social media strategy with execution, from paid and organic social to graphic design, photography, and video that supports brand growth and lead generation.

If you thrive in a highly creative, detail-oriented, fast paced environment, this may be the role for you.

• Develop, execute, and optimize organic & paid social media campaigns across platforms including Meta (Facebook/Instagram), Tik Tok, Pinterest, Linked In and other platforms.
• Write, schedule, publish, and manage social content; engage with the community and ensure alignment with brand voice.
• Manage campaign budgets, pacing, targeting, and testing by refining creative, messaging, formats, and audiences to drive cost-efficient lead generation and conversion.
• Serve as the primary owner of the company’s social media strategy, execution, and performance across all platforms, with full responsibility for content planning, creative direction, posting cadence, engagement approach, and ongoing optimization.
• Own performance analysis and reporting for social and digital campaigns, independently evaluating results, determining adjustments, and optimizing strategy to improve ROI and lead performance.

• Concept and brief creative in alignment with direction from the Brand Strategy Manager, ensuring all work meets performance goals and brand standards.
• Design promotional graphics and creative assets for sales, field marketing, brand campaigns, OTT commercials, digital ads, print ads, and internal initiatives.
• Ensure brand consistency across all marketing materials and platforms.
• Maintain and update company collateral; storyboard and design new materials as needed.

• Lead the creative development, capture, and editing of photo and video content, ensuring all assets meet brand standards, support performance goals, and align with campaign strategy.
• Plan and coordinate photoshoots, ensuring alignment with creative requests, timelines, and brand standards.
• Photograph and edit professional company headshots at the Main Campus.
• Manage, organize, and maintain digital assets across platforms such as One Drive, Air, Dropbox, and Google Drive.

• Contribute to the overall demand generation strategy and share performance learnings across the marketing team to inform future campaigns and creative direction.
• Identify audience insights and trends that guide campaign targeting, messaging, and creative direction.
• Support marketing content creation across channels including blogs, brochures, web pages, email, and SMS nurture campaigns.
• Assist with website updates, light SEO initiatives, and asset management, including maintaining organized digital and physical marketing files, graphics, and camera/audio equipment.

• Monitor and oversee online reputation efforts, with a focus on organic social media and review platforms.
• Ensure all reviews receive timely responses; moderate, remove, or dispute reviews when applicable.
• Respond to customer inquiries on various platforms where applicable (e.g. Angi platforms, Facebook/Meta comments and messages, BBB, etc.).
• Oversee reputation management software and serve as the internal point of contact for support issues.

Expo Home Improvement, a top-rated Texas-based home remodeling company, specializes in high-quality bathroom, kitchen, and window remodels for residential customers since 2006. We are recognized for exceptional craftsmanship, outstanding customer service, and a commitment to enhancing the lives of homeowners. Recognized as a Top Place to Work in the nation, our people-first approach fosters a supportive culture that drives excellence and growth.

Beyond transforming homes, we are dedicated to…