Vice President, Marketplace

BSN SPORTS, A VARSITY BRANDS COMPANY - THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR

For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States. Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple:
Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it.

BSN SPORTS is seeking an accomplished industry executive to serve as Vice President, Marketplace. This newly created role will help strengthen BSN SPORTS' leadership position across the athletic ecosystem by cultivating strategic relationships, advancing enterprise partnerships, representing the company throughout the industry, and identifying opportunities that support long-term growth.

Working closely with executive leadership, the Vice President, Marketplace will serve as one of the company's primary external ambassadors, bringing deep industry knowledge, executive relationships, and commercial perspective to help shape strategy, strengthen partnerships, and expand BSN SPORTS' influence across customers, manufacturers, associations, and key industry stakeholders.

As a senior member of the leadership team, this executive will collaborate across Sales, Marketing, Merchandising, Licensing, Operations, and Executive Leadership to help position BSN SPORTS for continued growth while reinforcing the company's reputation as the industry's most trusted partner.

The ideal candidate combines industry credibility, executive presence, strategic thinking, and exceptional relationship-building skills with a demonstrated ability to influence organizational growth and create long-term value across a complex marketplace.

• Represent BSN SPORTS as a senior ambassador across the athletic marketplace, cultivating trusted relationships with customers, manufacturers, industry organizations, partners, and key influencers.
• Strengthen BSN SPORTS' visibility, reputation, and strategic position through active engagement across the industry.
• Serve as a trusted advisor to executive leadership by providing marketplace perspective, identifying emerging trends, and helping shape long-term strategic priorities.
• Represent the company at key industry events, customer forums, and executive meetings that reinforce BSN SPORTS' position as the industry's leading partner.

• Develop executive-level relationships that strengthen strategic partnerships and create opportunities for sustainable enterprise growth.
• Engage with key customers and industry leaders while partnering closely with commercial leadership to support long-term business objectives.
• Identify evolving customer needs, emerging business models, and partnership opportunities that strengthen the company's competitive position.
• Provide market intelligence and external perspective that informs strategic planning and investment decisions.

• Cultivate relationships that broaden BSN SPORTS' access to industry expertise, emerging perspectives, and marketplace insights.
• Partner with executive leadership and Human Resources to further enhance BSN SPORTS' reputation as an employer of choice and destination for industry talent.
• Foster collaboration across internal teams to strengthen the organization's ability to respond to changing market dynamics.

• Partner with commercial leadership to strengthen strategic growth capabilities across the organization.
• Help establish scalable approaches that support sustainable expansion and long-term customer success.
• Encourage cross-functional collaboration that improves execution across Sales, Marketing, Merchandising, Licensing, and Operations.
• Contribute to initiatives that strengthen organizational effectiveness and long-term commercial performance.

• Monitor industry trends, competitive dynamics, and evolving customer expectations to…