Software Engineering Mgr Sr; Marketing Adobe Platforms

Position Overview

As a Software Engineering Manager Sr within PNC's Marketing & Technology organization, you will be based in Dallas, TX or Pittsburgh, PA. The role focuses on driving transformative, enterprise‑scale development across approximately six cross‑functional Adobe engineering crews. This position owns end‑to‑end technical execution, platform health, and engineering excellence for Adobe‑led capabilities, including AEM, AEP/RT CDP, Adobe Journey Optimizer, Assets, and Workfront.

• Own the technical strategy and execution for Adobe Marketing platforms across multiple crews, ensuring solutions are scalable, secure, performant, and enterprise ready.
• Serve as the primary technical decision authority for Adobe‑related engineering, including architecture patterns, integration strategies, and platform standards.
• Drive modern engineering practices across Adobe development (API‑first design, event‑driven integrations, CI/CD, cloud native patterns, performance optimization).
• Partner closely with Enterprise Architecture and Security to ensure compliance, data protection, and governance without slowing delivery.
• Lead and grow ~6 Adobe‑focused engineering crews, providing clear technical direction, prioritization, and execution discipline.
• Ensure crews are aligned to a shared target architecture and are delivering incrementally toward that vision.
• Actively manage technical dependencies, cross‑crew integration points, and delivery risk, intervening early where needed.
• Balance platform evolution with near‑term delivery commitments, avoiding both over‑engineering and short‑term fixes.
• Translate marketing and product intent into clear, executable technical plans with well‑defined success criteria.
• Establish and enforce "ready to execute" standards (architecture readiness, non‑functional requirements, dependency clarity) before teams commit to delivery.
• Use PI Planning, Demo Days, and execution reviews as decision points, not status updates.
• Drive predictable delivery through strong upfront engineering rigor and transparent trade‑off management.
• Build a high‑performing engineering culture grounded in accountability, continuous improvement, and technical excellence.
• Coach senior and mid‑level engineers, tech leads, and architects to raise the bar on design quality, code health, and system thinking.
• Identify skill gaps and address them through hiring, upskilling, or vendor strategy.
• Act as a technical mentor and escalation point for complex engineering challenges.
• Partner with Product, Marketing, Data, Platform, and Operations leaders to align technology execution with business outcomes.
• Represent Adobe engineering in enterprise forums, articulating technical trade‑offs, risks, and recommendations clearly to senior leadership.
• Influence roadmap decisions by grounding discussions in engineering reality, platform constraints, and long‑term sustainability.

• 10+ years of software engineering experience with significant depth in enterprise platforms or complex distributed systems.
• Proven experience leading multiple engineering teams or crews delivering large‑scale, mission‑critical platforms.
• Strong hands‑on background with modern web architectures, APIs, cloud platforms, and integration patterns.
• Demonstrated ability to operate as a technical authority, making architectural decisions and guiding teams through ambiguity.
• Experience working in regulated, security‑conscious environments with strong governance requirements.

• Direct experience with Adobe Experience Cloud (AEM, AEP/RT CDP, AJO, Assets, Workfront) or equivalent enterprise digital platforms.
• Experience modernizing or scaling marketing, personalization, or customer engagement platforms.
• Background in data‑driven systems, event streaming, or real‑time decisioning integrations.
• Strong track record of transformational engineering leadership, not just steady‑state operations.

• Adobe engineering moves from platform‑led execution to outcome‑driven delivery.
• Multiple crews operate with clear technical alignment, predictable delivery, and reduced rework.
• Platform health, scalability, and…