Marketing Specialist II

Summary of Job Duties

The Marketing Specialist II position is responsible for promoting and communicating transit and parking services to students, faculty, staff, and visitors. Duties include building a comprehensive student ambassador program; leading the creation of marketing content and creative elements for flyers, emails, and social media; partnering with internal teams to inform the campus community about transit and parking options, policies and changes;

managing digital content related to transit and parking on university websites and social media platforms; coordinating campaigns for permit sales, alternative transportation options, and special event parking; conducting surveys or collecting feedback to improve user experience; collaborating with campus departments to ensure consistent messaging and outreach; and assisting with signage, branding, and promotional events related to parking and transportation. This position blends communications, customer service, and strategic outreach to support efficient campus mobility.

This position may require work outside of normal business hours. Regular, reliable, and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others.

• Promote and communicate transit and parking services to the campus community.
• Build and oversee a student ambassador program.
• Lead creation of marketing content for flyers, emails, and social media.
• Collaborate with internal teams to inform about transit and parking options, policies, and changes.
• Manage digital content related to transit and parking on university websites and social media.
• Coordinate campaigns for permit sales, alternative transportation options, and special event parking.
• Conduct surveys or collect feedback to improve user experience.
• Collaborate with campus departments to ensure consistent messaging and outreach.
• Assist with signage, branding, and promotional events related to parking and transportation.
• Maintain regular, reliable attendance and professional working relationships.

Minimum Qualifications:

• Bachelor’s degree in marketing, journalism, business, or related area from an accredited institution of higher education.
• At least two years of experience in marketing, branding, communications, or a related field.

Preferred Qualifications:

• Experience working on community initiatives.
• Graduate degree in management, marketing, business or related field from an accredited institution of higher education.
• Experience with Adobe Photoshop and Adobe InDesign.
• Experience with email and database marketing.
• Experience with directing video board and event run of show elements.

Knowledge, Skills, and Abilities:

• Strong written and verbal communications skills.
• Ability to organize and precisely execute a game script.
• Strong time management skills.
• Strong interpersonal skills.

Salary Information: $46,383

Department: Transit and Parking

Department's Website: parking.uark.edu

• Cover Letter/Letter of Application
• License or Certificate (see special instructions for submission instructions)
• List of three Professional References (name, email, business title)
• Resume

Optional Documents: Proof of Veteran Status

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All application materials must be uploaded to the University of Arkansas System Career Site. The application portal URL is not shown here.

Special Instructions to Applicants: Copy of valid Driver's License

Criminal Background Check, Motor Vehicle Reports Check, Sex Offender Registry, Substance Abuse Testing. Background checks may include additional checks as identified in the position listing. A criminal conviction or arrest pending adjudication or adverse financial history information alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

The University of Arkansas is an equal opportunity institution. It does not discriminate in education programs or activities on the basis of protected categories. Questions about Title IX may be directed to the Title IX Coordinator or the U.S. Department of Education Office for Civil Rights. Applicants must have proof of legal authority to work in the United States on the first day of employment.

All application information is subject to public disclosure under the Arkansas Freedom of Information Act.

Constant Physical Activity: Driving, Hearing, Manipulate items with fingers, including keyboarding, Repetitive Motion, Sitting, Talking

Frequent Physical Activity: Pulling, Pushing, Standing, Walking

Occasional Physical Activity: Crouching, Kneeling

Yes