Tourism Manager

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The City of Fayetteville, Georgia commits to a policy of equal employment opportunity for applicants and employees, complying with local, state and federal laws. The City's policy is to employ qualified persons without discrimination regarding race, creed, color, religion, age, sex, country of national origin, marital status, disability, sexual orientation, gender identity, genetic information, political affiliation, ethnicity, or status in any other group protected by federal/state/local law.

To perform this job successfully, an individual must be able to perform the essential job functions satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the primary job functions herein described. Since every duty associated with this position may not be described herein, employees may be required to perform duties not specifically spelled out in the job description, but which may be reasonably considered to be incidental in the performing of their duties just as though they were actually written out in this job description.

The purpose of this position is to manage the City of Fayetteville tourism function. This position is responsible for operating the visitor center; developing and executing a destination marketing strategy; and cultivating partnerships with hoteliers, attractions, tournament and event promoters, and regional tourism organizations. This position works closely with the Downtown Development Authority, Main Street Tourism Association and City leadership to position Fayetteville as a competitive visitor destination.

This class works independently, under limited supervision, reporting major activities through periodic meetings. This position reports to the Director of Economic Development.

The essential functions listed below are those that represent the majority of the time spent working in this class. Management may assign additional functions related to the type of work of the class as necessary.

• Curate visitor-facing information, maps, and collateral highlighting downtown, local attractions, dining, lodging, and events.
• Develop and track visitor center performance metrics (foot traffic, visitor origin, inquiry types) to inform program strategy.
• Solicit and secure meetings, conventions, reunions, and sports tournaments to book Fayetteville as a destination.
• Assemble bid packages and coordinate site visits/familiarization (FAM) tours for meeting planners, tournament organizers, and tour operators.
• Coordinate with area hotels on room block availability and agreements to support group and tournament bookings.
• Track group, meeting, and tournament bookings and their associated economic impact to the City.
• Design and launch a comprehensive tourism development program aligned with the City's economic development and comprehensive plan goals.
• Build and manage relationships with hoteliers, restaurateurs, tournament and event organizers, the DDA/Main Street Tourism Association, and regional/state tourism bodies (e.g., Georgia Department of Economic Development / Explore Georgia).
• Identify and pursue grant funding, sponsor ships, and cooperative marketing opportunities to support tourism initiatives.
• Track tourism and hospitality trends, visitor spending data, and competitive destination analysis to guide program direction.
• Develop and execute an integrated destination marketing strategy spanning digital, print, social media, and earned media.
• Establish and maintain Fayetteville's tourism brand…