GFA Brand and Social Media Manager Georgia Film Academy

Job Summary

The GFA Brand, and Social Media Manager creates, implements, and oversees the comprehensive branding, digital marketing, and communication strategies for the state-wide film and entertainment academic unit. This role ensures a consistent brand message is presented across multiple university campuses, manages the unit’s web presence, and directs all social media communications. The manager works to enhance the unit’s reputation, support enrollment goals, and strengthen relationships with industry professionals, working closely with any marketing/PR firm hired by the GFA, as well as additional contractors that are hired to create and facilitate content for instruction, enrollment and retention.

• Brand identity and voice:
  Develop and enforce brand guidelines to ensure consistent messaging, voice, and visual identity across all campuses and marketing channels, including digital and print materials.
• Strategic marketing:
  Collaborate with leadership to develop and execute marketing campaigns that support overall unit goals, such as enrollment, industry partnerships, and public relations.
• Asset management:
  Manage and maintain a library of approved branding assets, including logos, templates, and style guides, for use by faculty, staff, and campus partners. Also maintaining library of current (and archive outdated) publicity materials, i.e., promotional videos, stills, graphics, etc.
• Brand training:
  Serve as a brand expert, providing training and support to consortial partners to ensure proper use of brand guidelines.

• Website:
  Working with institutions on GFA landing pages (creating, maintaining, updating) that contain required consortial information as well as how GFA fits in degree programs
• Content strategy:
  Oversee the planning, creation, and maintenance of content for the unit’s website, ensuring accuracy, relevance, and consistency.
• Design and user experience (UX):
  Manage the website’s design and user interface (UI), focusing on positive user experience, clear navigation, and accessibility standards. Working closely with eCampus (web Hosting and Design) to implement all changes and updates.
• Search engine optimization (SEO):
  Implement SEO best practices to maximize the unit’s visibility and drive traffic to the website.
• Performance analysis:
  Utilize web analytics tools to monitor traffic, user behavior, and other key performance indicators (KPIs) to inform website improvements.

• Social media strategy:
  Develop and execute an organic social media strategy tailored to each platform, including Instagram, Tik Tok, Facebook, Twitter, and You Tube.
• Content creation and curation:
  Generate, edit, and publish engaging text, image, and video content that promotes student success, campus events, and industry news.
• Audience engagement:
  Manage and monitor the unit’s social media accounts, responding to comments and direct messages in a timely and professional manner.
• Influencer and partner collaboration:
  Identify and engage with relevant influencers, industry partners, and social media ambassadors to expand the unit’s reach and impact.
• Analytics and reporting:
  Track, analyze, and report on social media metrics to evaluate the effectiveness of campaigns and refine strategies.