Digital Content Producer - Wis-Tv

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025.

We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

WIS is the #1 local media organization in the capital city market of Columbia, South Carolina. It is the market’s top-rated broadcast television station, a digital publisher reaching tens of millions of users each year, and the home of GDM Columbia, a full-service in-house digital advertising agency with national scale. WIS is also the hub for Palmetto Sports & Entertainment, a statewide broadcast sports network, and an affiliate of Telemundo SC.

Serving South Carolina's Midlands since 1953, WIS offers the opportunity to join an award-winning culture for a popular brand built upon decades of market leadership. Named the South Carolina Broadcasters Association's Station of the Year a record 17 times, WIS has earned the Edward R. Murrow Award for Journalism Excellence, the National Association of Broadcasters' Service to America Award, the George Foster Peabody Award, and is an annual attendee of the Southeast Emmy Awards.

Among the many notable former journalists who helped set our standard, NBC Today Show co-host Craig Melvin began his career with WIS as an intern, photographer, reporter, and then anchor.

WIS produces more than 60 hours of local, original programming per week. The station offers a unique variety of multiplatform advertising solutions, sponsored content, and professional creative services for businesses of any size.

Columbia, South Carolina, is a vibrant and growing capital city with a diverse population. It is home to the U.S. Army's largest installation for Basic Combat Training, Fort Jackson, along with the University of South Carolina and multiple other colleges and universities. WIS is located downtown, just two blocks from the South Carolina State House.

Our community combines affordable quality of life with a variety of entertainment and activities to accommodate your lifestyle, whether it's our 50,000-acre Lake Murray, our Columbia Fireflies minor league baseball team, the Riverbanks Zoo & Gardens, nearby Congaree National Park, and so much more.

WIS is seeking a creative, driven Digital Content Producer to create, coordinate, and distribute news and sports content across WIS digital platforms and social media. This role is responsible for developing unique, engaging angles that resonate with digital audiences, with a strong emphasis on high school, college, and statewide sports coverage.

• Report, write, and publish news and sports stories daily, with a focus on the most impactful local, regional, and national developments.
• Maintain a heavy focus on high school and college sports across the Midlands and South Carolina, including game coverage, athlete features, recruiting, championships, and breaking sports news.
• Produce timely digital coverage during nights and weekends, particularly around live sporting events, playoffs, championships, and other major sports moments.
• Develop original digital story ideas and enterprise content that go beyond traditional coverage.
• Create content for the Palmetto Sports and Entertainment app.
• Produce clear, accurate, and engaging copy that adheres to Associated Press (AP) style and WIS editorial standards.
• Identify compelling sports-related angles, trends, and audience conversations that can drive engagement across digital and social platforms.

• Coordinate and publish content across , WIS mobile and streaming apps, You Tube, the Palmetto Sports and…