Integrated Marketing Project Manager

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Department:

School of Public Affairs

Time Type:

Full time

Job Type:

Regular

FLSA Status:

Exempt

Work Modality:

Hybrid 01 (On Campus 3-4 Days/Week)

Union:

SEIU Local 500 - Provost & Enrollment Division

This position is part of a collective bargaining unit represented by SEIU Local 500 - Provost & Enrollment Division. That means the terms and conditions of your employment are governed by university policy (including the Staff Personnel Policies Manual) and any collective bargaining agreement entered into between American University and SEIU Local 500 - Provost & Enrollment Division.

Job Description:

Summary:

The Integrated Marketing Project Manager will work closely with SPA’s Director of Marketing to develop, execute, and optimize integrated marketing campaigns that advance organizational goals and effectively engage target audiences. This role supports the development of campaign strategy from concept through completion, and will translate institutional priorities into data-informed marketing initiatives across multiple channels. The Integrated Marketing Manager will also collaborate with SPA’s larger Communications & Marketing team to produce compelling content, ensure consistent brand messaging, and deliver high-quality campaigns on time and within budget.

By monitoring performance metrics and analyzing results, the Integrated Marketing Project Manager drives continuous improvement, strengthens return on investment, and support the development of strategic insights to leadership to inform future marketing efforts.

Essential Functions:

1.) Campaign Strategy and Planning

• Support the development and implementation of integrated marketing campaigns that align with organizational priorities and target audience needs. Collaborate with marketing leadership to define campaign objectives, key performance indicators, messaging, and audience targeting strategies. Conduct market research, gather institutional data, and help translate strategic goals into actionable campaign plans. Assist with timeline development, resource coordination, and campaign planning to support successful execution.

2.) Campaign Execution and Project Management

• Manage the day-to-day execution of marketing campaigns, ensuring deliverables are completed on time and aligned with established goals. Coordinate with internal stakeholders, creative partners, digital teams, and external vendors to support workflow and project progress. Monitor campaign activities, identify and address challenges, and help maintain consistency in messaging, branding, and overall campaign quality across platforms.

3.) Content and Creative Direction

• Collaborate closely with the SPA Comms team and other stakeholders to produce campaign content and creative assets across digital channels, including graphics, short-form videos, email content, and social media assets. Provide creative direction and feedback while designing, editing, and optimizing assets as needed to support campaign goals. Ensure all deliverables maintain a high standard of quality, consistency, and effectiveness.

4.) Channel Strategy and Optimization

• Support the implementation and management of campaign activities across digital, social media, email, web, and other appropriate channels. Assist in deploying campaign assets, monitoring channel performance, and recommending adjustments to improve engagement and reach. Apply best practices and emerging trends to optimize campaign effectiveness.

5.) Performance Measurement and Analytics

• Track and…