Director, Brand Marketing

Overview

We’re looking for a Director, Brand Marketing who thrives in an in-house, multi-brand environment to join the team in St. Louis, MO. This is someone who knows how to balance big-picture strategy with hands-on execution and can lead brands from idea to impact across channels. This role is about driving revenue, shaping brand futures, and making data-backed decisions that actually move the needle.

• You’ll support and scale a portfolio of brands, not just one.

• You’ll work in-house, close to the business, customers, and outcomes.

• You’ll lead go-to-market strategies that connect brand, product, sales, and consumer insight into one powerful engine.

What began in Nick Tacony’s basement as a post-war, start-up company over 75 years ago has since grown into an internationally recognized global products company with multiple offices, 300+ employees, and, successful sales in over 100 countries. Now operating under experienced 3rd generation family leadership, the Tacony Corporation (“Tacony”) is ready to write its next chapter as a distributor, manufacturer, wholesaler, and, marketer of diverse and innovative products in the sewing, home floor care, and, commercial cleaning marketplace.

e aren’t just looking for anybody, we are dedicated to finding someone who enjoys what they do, enjoys the people they work with and for, and want to be part of a growth oriented, people first, purposeful organization that is dedicated to the customer and its mission and vision.

• Own and drive marketing objectives that fuel growth across a multi-brand portfolio
• Translate brand vision into clear strategies, actionable plans, and standout execution
• Lead cross-functional go-to-market launches that build awareness, acquisition, and retention
• Ensure brand consistency and excellence across all channels and touchpoints
• Use consumer insights, data, and analytics to measure ROI, optimize spend, and sharpen strategy
• Lead, coach, and develop a high-performing brand marketing team against KPIs and long-term goals
• Collaborate with internal partners and select agency teams to create demand and competitive advantage
• Stay ahead of industry trends, competitors, and white-space opportunities to shape future pipelines

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred)
• 7+ years of brand marketing experience within a CPG organization, with meaningful in-house experience supporting multiple brands
• 3+ years of people leadership experience
• Proven success leading brands across B2B and DTC channels
• Strong track record developing brand strategies and executing integrated marketing programs
• Deep expertise in consumer insights, brand analytics, and go-to-market execution
• Exceptional communication skills and the ability to influence cross-functionally

This role requires in-house brand leadership experience. Agency experience is a plus—but owning brands day-to-day, balancing multiple priorities, and driving outcomes from the inside is essential.

As an employee at Tacony, you receive more than just a paycheck. Our total compensation package includes performance-based incentives, comprehensive medical/dental/vision programs with health savings account (HSA) or flexible spending account (FSA) options, on-site workout center, as well as company paid life insurance, a generous paid time off (PTO) program including paid holidays and a volunteer day, and a rich 401K with employer matching contribution!