Demand Side Management Program Specialist

Demand Side Management Program Specialist

Job Category: Market Planning

Requisition Number: MARKE
007202

• Posted :
  August 28, 2026
• Full-Time

Showing 1 location

OTPGeneral Office
Fergus Falls, MN 56537, USA

Demand Side Management Program Specialist

Location:Fergus Falls

Salary grade 10 or 12

Otter Tail Power Company is seeking an innovative and collaborative professional to lead the development and management of customer energy programs that support demand-side management, load growth, electrification, and energy optimization objectives. In this role, you'll combine market intelligence, customer insights, and program leadership to develop products, services, and strategies that create value for customers while advancing Company goals. The successful candidate will serve as the Company's subject matter expert and program owner for multiple customer-facing energy programs, helping guide strategy, implementation, and continuous improvement.

This position serves as a key link between customers, emerging technologies, and utility operations. Partnering with teams across Customer Service, Sales and Implementation, Industrial Services, Resource Planning, Regulatory, Advanced Concepts, and Operations, you'll evaluate market opportunities, manage program performance, and drive the implementation of customer-focused solutions that support system reliability, customer experience, and the evolving energy needs of the communities we serve.

This position reports to the Manager of Retail Energy Solutions and also known as Market Research Analyst I or II.

Key Responsibilities

Develop and Manage Customer Energy Programs

• Lead the design, implementation, and ongoing management of demand-side management (DSM), load management, electrification, and energy optimization programs that support customer needs and Company objectives.

Conduct Market and Customer Research

• Analyze customer segments, market trends, competitive offerings, demographic changes, and emerging technologies to identify opportunities and develop effective customer solutions.

Drive Product and Program Strategy

• Manage the full lifecycle of customer-facing products and services, including business case development, positioning, pricing, forecasting, implementation, performance monitoring, and continuous improvement.

Support Company Growth and Energy Objectives

• Develop innovative programs that advance load growth, load retention, demand response, energy conservation and optimization (ECO), customer experience, customer satisfaction, and beneficial electrification goals.

Evaluate Emerging Technologies and Market Opportunities

• Research and assess new technologies, energy market developments, and customer solutions to identify innovations that create customer value and support Company strategy.

Lead Cross-Functional Initiatives

• Collaborate with Customer Service, Sales and Implementation, Industrial Services, Resource Planning, Regulatory, Advanced Concepts, and Operations teams to establish goals, secure stakeholder alignment, and execute strategic initiatives.

Perform Financial and Operational Analysis

• Develop forecasts, pro forma financial analyses, pricing strategies, spending to budget analysis, and performance metrics to evaluate program effectiveness and support decision-making.

Monitor Regulatory, Economic, and Industry Trends

• Assess the impacts of economic conditions, regulatory policy, utility industry developments, and evolving customer expectations to inform program design and business strategy.

Required Qualifications

• Bachelor's degree in Business, Marketing, Communications, Energy Management, Engineering, Economics, or a related field; or equivalent combination of education and experience. Relevant utility, energy, or customer program…