Marketing Coordinator

• Location 927 Hilton Rd.,Ferndale, MI, 48220,United States
• Base Pay $42,000.00 - $48,000.00 / Year
• Employee Type Exempt - FT
• Required Degree 4 Year Degree
• Manage Others No

• Name Kevin Williams

About Dessert Oasis Coffee Roasters (DOCR)

Dessert Oasis Coffee Roasters is an award-winning specialty coffee company with four cafes throughout Southeast Michigan. Since 2009, we've been committed to sourcing exceptional coffees, fostering meaningful relationships throughout the coffee supply chain, and creating welcoming spaces centered around hospitality, education, and community.

Our team believes great marketing tells meaningful stories. From coffee producers and seasonal menus to educational programming and local partnerships, every campaign is an opportunity to connect people with the work we care about.

The Marketing Coordinator supports the execution of marketing initiatives across Dessert Oasis Coffee Roasters while helping maintain a consistent brand experience across digital, retail, and community channels. Working under the direction of the Creative Marketing Manager, this role assists with content creation, social media management, email marketing, campaign execution, and day-to-day marketing operations.

This is an ideal opportunity for an early-career marketing professional looking to gain experience across multiple areas of marketing, branding, and creative production within a growing specialty coffee company.

Coffee knowledge is preferred but not required. DOCR has a thoughtfully developed in-house Education Department, and the Marketing Coordinator will receive ongoing coffee education to better understand our products, coffee, producers, and brand.

This role will be based onsite at our Ferndale Cafe + HQ, Monday
- Friday, 9 am - 5 pm, with occasional visits to our other locations for content creation as needed. Limited weekend event coverage may also be required on occasion.

Assist with the execution of marketing campaigns supporting:

• Coffee releases
• Specialty drink launches
• Menu updates and additions
• Seasonal bakery releases and promotions
• DOCR’s Education Department programming for public classes and DOCR Academy
• Wholesale initiatives
• Community events
• Help coordinate campaign timelines and ensure marketing assets are delivered on schedule.

Support the day-to-day management of DOCR's social media presence through Instagram, Facebook and Tik Tok.

Responsibilities include:

• Content creation through photography and video for posts, stories and reels
• Assist with the planning and management of our social media accounts
• Scheduling and posting content
• Assisting with content planning
• Responding to comments and messages when appropriate
• Tracking performance metrics
• Helping maintain the content calendar and pivoting as needed
• Assist in identifying trends, content opportunities, and engagement strategies

Assist in creating and executing customer communications through email and SMS.

Including:

• Building email campaigns through Mail Chimp, Klayvio, Eventbrite, Square, and other platforms as needed
• Updating and maintaining campaign assets and templates
• Testing and scheduling emails
• Supporting promotional campaigns

Assist in developing written marketing communications that reflect DOCR's brand voice and storytelling approach.

Responsibilities include:

• Drafting social media captions for review and approval
• Drafting email marketing copy using established campaign direction
• Assisting with promotional messaging across digital marketing channels
• Supporting blog content, website updates, and other written marketing materials
• Collaborating with the Creative Marketing Manager to refine messaging and maintain brand consistency

Assist with creating marketing collateral including:

• I-Phone photography, short-form video, and reels
• Coordinate with the Creative Marketing Manager on photography and video needs for upcoming campaigns
• Asset organization
• Usage of Cap Cut for reel-editing needs

Help keep the Creative Department organized by:

• Maintaining marketing calendars
• Coordinating project requests
• Preparing files for production
• Managing marketing inventory and promotional materials
• Assisting with vendor communication

Support local marketing initiatives by:

• Assisting with event promotion through all channels
• Coordinating ticket giveaways with the Creative Marketing Manager and vendor…