Marketing Specialist

Join a Legacy of People Helping People

Serving the South Sound since 1934, TAPCO Credit Union has been built on a simple yet powerful philosophy:
People Helping People. As a not-for-profit financial cooperative, we’re deeply rooted in Pierce County, proudly serving generations of members and our communities.

At TAPCO, our employees are the heart of our mission. We foster a culture of trust, collaboration, curiosity, and respect, where every individual can bring their authentic self to work, grow in their career, and make a meaningful impact. We’re committed to diversity, equity, inclusion, belonging, and accessibility, ensuring that every voice is valued and every team member has the opportunity to thrive.

When you join TAPCO, you’re not just starting a job; you’re joining a community that believes in supporting one another, learning together, and making a difference every day. Come experience the TAPCO difference and help us continue our legacy of service, innovation, and care for our communities.

As the Marketing Specialist, you would support the operations of the marketing department. This position will collaborate with stakeholders to market the credit union’s products and services by developing and implementing marketing and advertising communication strategies, tracking campaign data, maintaining promotional material inventory, and planning and coordinating events and sponsor ships.

• We are People - Centric
• We are curious.
• We are inclusive.
• We are collaborative.
• We are a trusted partner

• Member Focus
  :
  Build strong relationships inside and outside the organization while delivering member-centric solutions.
• Instills Trust
  :
  Building trust by making good and timely decisions while consistently achieving results, even under challenging circumstances.
• Drives Results
  :
  Making good and timely decisions while consistently achieving results, even under challenging circumstances.
• Cultivates Innovation
  :
  Creating new and better ways for the organization to be successful even during times of uncertainty.

• Serve as initial point of contact for marketing requests and questions.
• Collaborate with Director of Marketing to ensure consistent branding across all marketing efforts and channels.
• Embeds diversity, equity, inclusion, belonging, and accessibility (DEIBA) into your daily workflow.
• Build strong and productive relationships between both internal and external stakeholders that support the credit unions initiatives and strategies.
• Plan, coordinate, and execute marketing campaigns on time and within budget that support the credit unions strategies.
• Drive the credit union's social media channels including posts, messaging, comments, and messages, with direction from the Director of Marketing.
• Drive the credit union's email system, lobby television, and on-hold messaging system, with direction from the AVP Marketing.
• Drive the credit union's website, SEO, and Google Analytics and provide analytics and reporting with direction of the AVP Marketing.
• Writes, proofreads, and edits creative and technical content across different mediums.
• Ensure messaging and signage is properly displayed across all channels including (not limited to) the credit union's website, posters, business listings, chamber and other external websites.
• Maintain an inventory of marketing collateral and supplies to ensure branches are adequately supplied with marketing materials and promotional items.
• Operate and maintain the Marketing Customer Information File (MCIF).
• Coordinate internal and external surveys and data collections.
• Creates a positive public image for the credit union as an ambassador-at-large in the community, attending functions, networking, volunteering, and coordinating credit union community and event participation.
• Participate in new product development initiatives.
• Participate in, and at times lead, ad hoc projects as assigned.
• Conduct ongoing competitive analysis of other marketing efforts, promotions and service offerings (industry and non-industry) and help determine strategies to stay competitive, relevant and engaging.
• Track and…