Commercial Sales Leader

The Company

212

Visual is a provider of LED and custom display solutions—spanning hardware, sales enablement, content creation, installation, commissioning, warranty, and post‑install service and monitoring. We are a fast‑growth company that hires the best talent—a mix of high technical and interpersonal skills. Our team members receive stock ownership, above‑market pay, comprehensive benefits including medical, dental, 401K with match, and the opportunity for extensive personal and professional growth.

We are seeking a talented Commercial Sales Leader to drive revenue growth from initial market entry through scale to sell integrated solutions for commercial, enterprise, education, entertainment, and public‑space environments. This role requires experience selling complex AV solutions through systems integrators, consultants, and strategic partners, as well as the ability to build a sales organization from the ground up.

This is a hybrid role based out of Fishers, IN. Candidates need to be local or able to regularly travel to our Fishers office.

• Build, manage, and expand relationships with AV systems integrators, consultants, and strategic partners
• Recruit, enable, and support integrator partners with training, tools, and technical resources
• Drive co‑selling activities with integrators from opportunity identification through project close
• Support RFPs, bids, and large‑scale project pursuits
• Identify, pursue, and close high‑value AV LED opportunities with commercial customers
• Develop a strong pipeline of new projects and repeat business
• Negotiate complex contracts involving hardware, integration, and service
• Establish scalable sales processes, CRM discipline, and reporting
• Track KPIs, pipeline health, and partner performance
• Collab​ore with engineering, project management, product, and marketing teams to ensure successful delivery
• Hire, train, and mentor sales managers or account executives as the business grows
• Serve as a subject‑matter expert on AV LED display solutions, integration requirements, and use cases
• Stay current on AV technology trends, competitors, and emerging standards
• Provide market and customer feedback to inform product roadmap and service offerings

• Proven success selling complex technology solutions (AV and LED technology preferred)
• Ability to lead strategic initiatives while remaining hands‑on in early‑stage growth
• Experience selling to technology integrators strongly preferred
• Understanding of integrator programs preferred
• Established relationships with national and regional AV integrators and experience selling to them preferred
• Familiarity or quick study of AV standards, design/build workflows, and consultant‑led sales cycles
• CRM experience (Hub Spot preferred)

• Results‑driven
• Collaborative
• Entrepreneurial mindset
• Business development
• Account management
• Bachelor's degree

Join our team and contribute to delivering cutting‑edge audio‑visual solutions to our clients. We look forward to your application!