Commercial Sales Leader

Responsibilities

• Build, manage, and expand relationships with AV systems integrators, consultants, and strategic partners
• Recruit, enable, and support integrator partners with training, tools, and technical resources
• Drive co‑selling activities with integrators from opportunity identification through project close
• Support RFPs, bids, and large‑scale project pursuits
• Identify, pursue, and close high‑value AV LED opportunities with commercial customers
• Develop a strong pipeline of new projects and repeat business
• Negotiate complex contracts involving hardware, integration, and service
• Establish scalable sales processes, CRM discipline, and reporting
• Track KPIs, pipeline health, and partner performance
• Collaborate with engineering, project management, product, and marketing teams to ensure successful delivery
• Hire, train, and mentor sales managers or account executives as the business grows
• Serve as a subject‑matter expert on AV LED display solutions, integration requirements, and use cases
• Stay current on AV technology trends, competitors, and emerging standards
• Provide market and customer feedback to inform product roadmap and service offerings

• Proven success selling complex technology solutions (AV and LED technology preferred)
• Ability to lead strategic initiatives while remaining hands‑on in early‑stage growth
• Experience selling to technology integrators strongly preferred
• Understanding of integrator programs preferred
• Established relationships with national and regional AV integrators and experience selling to them preferred
• Familiarity or quick study of AV standards, design/build workflows, and consultant‑led sales cycles
• CRM experience (Hub Spot preferred)
• Results‑driven
• Collaborative
• Entrepreneurial mindset
• Business development
• Account management
• Bachelor's degree