Dean of Enrollment Management

About Fitchburg State University

Fitchburg State University, located in Fitchburg, Massachusetts, is a public institution dedicated to integrating high‑quality professional programs with strong liberal arts and sciences studies. Founded in 1894, the university now has more than 30 undergraduate programs and 22 master's degree programs, and 7,000 full and part‑time students. We invite you to learn more about us and how we can help you achieve your educational goals.

Fitchburg State University embraces a commitment to diversity, inclusion, belonging and social justice. We encourage individuals from historically underrepresented groups to apply and also those who can contribute to diversity, inclusion and equal opportunity in higher education through their teaching, research and mentorship.

General Statement of Duties:
The Dean of Enrollment Management provides visionary and strategic leadership to the offices of Admissions and Financial Aid. The Dean is responsible for developing and implementing recruitment, admission and marketing strategies that support the university's enrollment and student success goals, while ensuring full compliance with state, federal, and institutional policies. The Dean collaborates closely with the School of Graduate, Online and Continuing Education (SGOCE) in strategic enrollment and marketing for graduate, international and evening programs.

The dean also works closely with numerous internal and external partners to optimize enrollment outcomes and ensure transparent, equitable financial aid and scholarship awarding practices.

Supervision Exercised:
Supervises various staff.

• Develop and execute comprehensive recruitment, admission and scholarship strategies aligned with institutional enrollment goals.
• Lead data‑informed enrollment planning, including recruitment, yield, retention, and affordability initiatives.
• Monitor enrollment trends, demographics, and market conditions to guide policy and program decisions.
• Leverage technologies and external resources to maximize lead generation and yield through effective and innovative marketing and communication strategies.
• In conjunction with the Director of Marketing, produce a comprehensive and effective marketing plan for new student recruitment in alignment with the college's branding.
• Develop and manage a comprehensive, multichannel student recruitment communications plan that involves collaboration with various departments, including Academic Affairs, Student Affairs, SGOCE, Athletics and Career Services.
• Develop and implement a comprehensive, multi‑year recruitment plan.
• Develop and execute effective and innovative on‑campus, off‑campus and virtual visit and event programming.
• Collaborate with academic units on enrollment targets, program capacity, and admissions criteria.
• Develop enrollment forecasts by geographic territory.
• In conjunction with the Director of Financial Aid, develop financial aid awarding strategies to promote access, affordability, and student success and to facilitate the achievement of new and continuing student enrollment targets.
• In collaboration with Advancement and Finance, develop strategies to maximize endowed scholarships in the recruitment of new students.
• Develop and regularly communicate enrollment goals and key progress indicators to various stakeholders, including the Vice President and University Cabinet.
• Track and measure effectiveness of admissions and financial aid/scholarship strategies.
• Ensure consistent, competitive and responsive admission and financial aid application review and notification timelines.
• Supervise, motivate, and coach a team of enrollment professionals to achieve enrollment targets.
• Develop and maintain a culture of student‑centered, exceptional customer service.
• Recruit, supervise, evaluate and retain talented and creative staff.
• Foster a culture of collaboration, ethical practice, professional development, and continuous improvement.
• Ensure compliance with all applicable federal and state laws and regulations.
• Implement effective risk management strategies.
• Oversee departmental budgets, staffing…