Marketing Manager

Responsibilities

• Develop and execute annual marketing plans aligned with bank goals, key stakeholder insights, and allotted budget.
• Foster the bank’s brand standards, ensuring consistency across all internal and external communications.
• Create and manage marketing campaigns that promote the bank’s products, services, community initiatives, and client engagement programs.
• Capture client perspectives, feedback, and testimonials to ensure relevant and effective connections and client satisfaction.
• Provide marketing support for new product launches and client experience projects.
• Create compelling, clear, and audience-specific content that tells the bank’s story while also supporting positive client experiences and effective lead generation.
• Produce engaging graphical content for social media, the bank’s website, digital newsletters, and internal communications.
• Design branded materials such as handouts, signage, print ads, digital assets, presentations, client documents, and event collateral.
• Develop press releases, announcements, and community messages to promote bank initiatives and milestones.
• Utilize photography and videography to enhance content creation.
• Coordinate vendor relationships to ensure execution aligns with bank expectations.
• Manage all social media channels, including creating content calendars, developing posts, and monitoring engagement.
• Manage agency relationships to execute organic social media, paid social, programmatic display, OTT, and digital audio campaigns.
• Maintain the bank’s website, utilizing a content management system, to ensure relevant and regular updates.
• Utilize an email marketing platform to connect with clients, communicating important information and promoting banking products and services.
• Monitor online presence, impressions, and SEO performance to recommend strategies to strengthen digital reach and most appropriate connections.
• Support bank associates in leveraging business platforms such as Linked In to broaden the bank’s visibility.
• Maintain positive relationships and serve as a liaison with business, non-profit and civic organizations, including local chamber participation.
• Coordinate responses for sponsorship and charitable donation requests, ensuring thoughtful distribution of bank funds.

• Degree in marketing, communications, graphic design, public relations, or related field; equivalent experience considered.
• 3–5 years of marketing experience; financial services and/or community banking experience preferred.
• Proficient with digital platforms, content management, graphic design, data analytics, and other relevant technology tools.
• Experience managing agency/vendor relationships and collaborating across teams to execute marketing efforts.
• Solid understanding of branding principles, content strategy, and public relations.
• Excellent communication skills – written, verbal, editing, visual, and storytelling.
• Self-starter with strong project management and organizational skills.
• Creative mindset with attention to detail and brand consistency.
• Professionally represents the bank with all partners and within the local community.