Global Sales Lead

Position Overview

The Global Sales Lead is responsible for driving profitable, sustainable revenue growth across U.S. and international markets. This role owns global sales strategy and execution, leads key account relationships, manages independent sales representatives, and requires cross-functional collaboration to ensure decisions support long-term brand and financial health.

This is a strategic and hands-on leadership role. Success requires strong financial acumen, disciplined decision-making, and the ability to align sales execution with brand positioning, margin targets, and inventory health.

This role requires sound judgment — knowing when to collaborate, when to act independently, and how to present well-reasoned recommendations, particularly when trade-offs exist. Success also requires deep expertise in brand storytelling, seamlessly connecting the brand, the company behind it, and its products to position and elevate Company as a premium, best-in-class leader.

• Develop and execute a global sales strategy aligned with revenue, margin, inventory, and company-wide goals.
• Analyze sales performance, channel mix, customer trends, and market data to guide proactive decision-making.
• Provide regular reporting on sales performance, margin mix, commission and discount structures, and forward projections.

• Manage departmental budget ensuring spend aligns with strategic priorities, ROI expectations, and overall business health.
• Evaluate return on investment across sales channels, including commission structures, independent rep performance, trade shows, and events.
• Evaluate pricing, discounting, and promotional strategies through a long-term profitability lens.

• Enhance long-term customer value through service, education, and collaboration. Bring creative, brand-aligned approaches to engage customers, expand reach, and drive sales.
• Oversee, lead, and optimize performance of independent sales representatives.
• Represent Kahtoola at trade shows, events, and community gatherings to promote our brand and build connections.

• Work cross-functionally with Marketing, Product Development, and Logistics to ensure cohesive execution from concept through delivery.
• Collaborate with Operations and Logistics to develop accurate forecasts and support inventory planning.

• Values-aligned achievement of revenue and gross margin targets
• Quality of sales mix and channel health.
• Growth and retention of strategic accounts.
• Effectiveness and accountability of independent sales representatives.
• Clear, data-informed decision-making that strengthens long-term brand and financial performance.
• Year-over-year improvement in sales performance, profitability, and market footprint.

• 5+ years (10 preferred) of proven success driving profitable sales growth, preferably in the Outdoor Industry.
• Demonstrated ability to develop and execute data-driven sales strategies.
• Strong financial and business acumen, including experience managing margins, forecasting, and channel mix.
• Experience managing independent sales reps across multiple regions.
• Familiarity with CRM systems, forecasting tools, and sales analytics.
• Proficient in Microsoft Excel.
• Passion for outdoor gear, with the ability to speak confidently about product design, performance, and end-user value.
• Ability to travel up to 25%, domestically and internationally.

You think like an entrepreneur, bringing forward ideas, data, and curiosity. You understand when collaboration is needed and when you can act individually. You’re driven, curious, and comfortable making tough calls that serve the long-term health of the business.

You bring ideas, seek input when needed, and move forward with clarity and purpose. You take pride in using sales as a tool to help build a resilient, forward-thinking company. You’re deeply product-focused and genuinely passionate about outdoor gear. You enjoy digging into the details—how our products work, what sets them apart, and why they matter to people who love getting outside.

You take pride in representing the brand well and bring a healthy competitive drive to your work, being motivated to win, improve, and earn our place in the market the right way. You naturally bring product stories into conversations and often find yourself excited to share what makes the gear special.