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Head of Luxury Sales & Marketing — Pre- Leader

Job in Florence, Tuscany, Italy
Listing for: Capella Hotels and Resorts
Full Time position
Listed on 2026-08-25
Job specializations:
  • Management
  • Marketing / Advertising / PR
    Marketing Communications
Salary/Wage Range or Industry Benchmark: 160000 - 230000 EUR Yearly EUR 160000.00 230000.00 YEAR
Job Description & How to Apply Below
Position: Head of Luxury Sales & Marketing — Pre-Opening Leader
Capella Florence is seeking a Director of Sales & Marketing to lead the opening and stabilization of its ultra-luxury property. You will craft an integrated commercial strategy spanning Sales, Marketing, Revenue, Distribution and PR to capture international demand from luxury travelers and corporate clients.

With 8–10 years in high-end hotel leadership, you will build relationships with top luxury networks, drive premium ADR/RevPAR, and mentor a high-performance team to secure Capella Florence’s
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