Sales Manager, Sponsorships

About La Vaquita

La Vaquita Flea Market is one of the largest weekend marketplaces in the Southeast: a Hispanic indoor and outdoor market with roughly 880 indoor booths, 220 outdoor tables, and approximately 36,500 shoppers every weekend at over 99% occupancy. Our mission is empowering community through culture and commerce. We run lean, we move fast, and we operate on EOS with clear ownership and a simple scorecard.
Our sponsorship program connects regional and national brands directly with this audience through on-site media, activations, events, and experiences. This seat exists to lead and grow that revenue engine.

This is a revenue seat first. You’ll spend most of your time prospecting, pitching, negotiating, and closing sponsorship and on-site media deals with advertisers who want our audience. You’ll earn uncapped commission on every dollar you close.
You also own the commercial direction of how La Vaquita shows up: the events calendar, marketing contractors and AI tools, and our brand and reputation. Operations executes events on the ground and production is contracted out. You direct, you sell, and you report results every week to the CEO.

1. Sponsorship & Media Sales (the core, commissioned)
Package, price, pitch, and close sponsor ships, on-site media placements, and brand activations with local and regional advertisers. You build this revenue line from the ground up: pipeline, proposals, negotiation, close, renewal. You’ll discuss pricing directly from the first conversation and qualify opportunities early. Packages typically run from four-figure on-site placements to five-figure annual partnerships, with anchor sponsor ships above that. You keep an accurate pipeline and forecast in the CRM.
2. Events & Community Presence
Own the annual events calendar, four to six signature market weekends a year, seasonal promotions, and community activations. You develop the strategy, the partnerships, and the sponsor revenue attached to each event. Our Operations team handles execution on the ground.
3. Marketing Direction
Direct contractors and AI tools across social, content, website, and paid media. You set standards, review work, and hold output to a measurable bar. This is not a content-creation role. Production is contracted out, and your job is to lead it.
4. Brand & Reputation
Own how La Vaquita shows up in public: online reviews, ratings, local media coverage, and community relationships. You’re the market’s commercial voice.
5. Weekly Scorecard
Track and report sponsorship pipeline, closed and collected revenue, campaign performance, and review ratings. You own the numbers and the narrative.

• Based in Georgia within commuting distance of the market. Weekdays are hybrid: most of this job happens in the field with advertisers across metro Atlanta, by phone, and on video.
• Market days are selling time, not duty. You’ll be on site for all signature events, your sponsors’ activation days, and prospect walkthroughs you’ll schedule on market days on purpose, because the market at full roar is your best closer. Beyond that, a regular rhythm of market days each month to stay close to the audience and the inventory, heavier in your first 90 days.
• Operations owns event setup, staffing, and execution. You’re on site because that’s where your buyers and your proof of performance are.

• Not a content creator or social media manager. Production is contracted.
• Not a leasing or pricing-strategy role. Booth operations and rate strategy sit elsewhere; you’ll give input on sponsorship packaging and tiers.
• Not event logistics. Operations executes; you sell and direct.
• Not fully remote. This seat sells a live market, and market-day presence is part of the job as described above.

• A closer. You’ve personally closed sponsorship, advertising, or media sales deals and can walk us through deal sizes, close rates, and your exact role in each. You’re comfortable discussing pricing and budget from the first conversation.
• An organizer. You’ve owned an events calendar or activation schedule and hit your dates.
• A director of others’ work. You’ve managed agencies,…